Brandwave

Ko-fi vs Patreon:Which is more popular?

In September 2026, Patreon had more branded searches than Ko-fi among creator membership platforms worldwide. Patreon had about 3.4 million branded searches, while Ko-fi had 550,000. Patreon made up 51.4% of all creator membership platform searches we track, and Ko-fi accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about creator membership platforms, Patreon appeared in four of the five answers and Ko-fi in three. Patreon was mentioned before Ko-fi in every answer that named either.

Among creator membership platforms worldwide in September 2026

Who do people search for more?

Patreon, about 6 searches for every 1 for Ko-fi

Patreon 3.4M searchesKo-fi 550K searches

Who does AI mention more?

Patreon, mentioned in 4 of 5 answers, Ko-fi in 3

Patreon in 4 of 5Ko-fi in 3 of 5

Who does AI recommend more?

Patreon, named ahead of Ko-fi in 4 of 4 answers

Patreon first in 4Ko-fi never first

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Top creator membership platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patreon was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ko-fi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Patreon was listed before Ko-fi in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patreon1st
  2. Circle2nd
  3. Ko-fi3rd
  4. Substack4th
  5. Mighty Networks5th
  6. Fourthwall6th
  7. Memberful7th
  8. Kajabi8th
  9. Buy Me a Coffee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patreon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Substack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ko-fi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Circle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Memberful3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fourthwall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kajabi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mighty Networks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buy Me a Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator membership platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ko-fi or Patreon more popular in search?

This chart shows how often people search Google for Ko-fi and Patreon by name. Each line represents a brand's share of searches for all nine creator membership platforms we track, month by month, from English-language searches worldwide.

Ko-fi and Patreon among creator membership platforms worldwide, by month

Share of searches by month for Patreon, Ko-fi. The figures are in the table below the chart.

View monthly share of searches table
MonthPatreonSubstackKo-fiBuy Me a CoffeeFourthwallKajabiMighty NetworksCircleMemberful
Oct 202561.8%23.2%8.3%2%1.4%2.5%0.61%0.12%0.04%
Nov 202561.9%23.3%8.3%2%1.4%2.5%0.5%0.1%0.04%
Dec 202558.9%27%7.9%1.9%1.3%2.4%0.48%0.08%0.04%
Jan 202658.8%27.1%7.9%1.9%1.3%2.4%0.48%0.08%0.03%
Feb 202658.3%26.9%7.8%1.9%1.6%2.9%0.47%0.09%0.04%
Mar 202657.4%26.4%7.7%1.9%4.2%1.9%0.38%0.08%0.03%
Apr 202654.6%30.5%9%1.8%1.5%2.2%0.44%0.09%0.03%
May 202659.3%27.1%8%2%1.3%2%0.32%0.06%0.03%
Jun 202659.5%27.8%8%1.6%1.1%1.6%0.32%0.06%0.03%
Jul 202654.6%30.9%9%1.8%1.5%1.8%0.36%0.06%0.03%
Aug 202655.7%31.5%7.5%2.2%1.2%1.5%0.25%0.06%0.02%
Sep 202651.4%35.3%8.4%1.7%1.4%1.4%0.28%0.06%0.02%

How has the Ko-fi and Patreon comparison changed over the last 12 months?

3 findings
  • Patreon was ahead of Ko-fi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ko-fi’s share of searches among creator membership platforms worldwide moved from 8.3% to 8.4%, and its estimated monthly branded searches moved from 450K to 550K.
  • Across the 12 months ending September 2026, Patreon’s share of searches among creator membership platforms worldwide moved from 61.8% to 51.4%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for creator membership platforms worldwide in September 2026?

2 changes
  1. In September 2026, Ko-fi gained share of searches among creator membership platforms worldwide, from 7.5% to 8.4%.

  2. In September 2026, Patreon lost share of searches among creator membership platforms worldwide, from 55.7% to 51.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ko-fi’s and Patreon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ko-fi

1 branded search term

  • kofi

Patreon

1 branded search term

  • patreon

How the Brand Demand Index is measured

Other head-to-heads among creator membership platforms

Creator with pink hair and a pink jacket

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