Metricool vs VidIQ:Which is more popular?
In September 2026, VidIQ had more branded searches than Metricool among creator analytics platforms worldwide. VidIQ had about 550,000 branded searches, while Metricool had 451,000. VidIQ made up 28.7% of all creator analytics platform searches we track, and Metricool accounted for 23.5%. When we asked ChatGPT and Google AI Overviews about creator analytics platforms, Metricool appeared in three of the five answers and VidIQ in two. Metricool was mentioned before VidIQ in every answer that named either.
Who do people search for more?
VidIQ, about 22% more searches than Metricool
Who does AI mention more?
Metricool, mentioned in 3 of 5 answers, VidIQ in 2
Who does AI recommend more?
Metricool, named ahead of VidIQ in 2 of 2 answers
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Top creator analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Metricool was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VidIQ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Metricool was listed before VidIQ in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Metricool1st
HypeAuditor2nd
Modash3rd- VidIQ4th
CreatorIQ4th
Social Blade6th
Tubular Labs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Metricool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HypeAuditor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CreatorIQ3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Social Blade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VidIQ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Modash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tubular Labs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about creator analytics platforms
5 answers
Asked ChatGPT
“Which creator analytics platform should I use?”
Asked ChatGPT
“What are the best creator analytics platforms?”
Asked ChatGPT
“What's the best creator analytics platform for creator performance?”
Searched Google, AI Overview
“social media analytics platform”
Searched Google, AI Overview
“creator analytics platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Metricool or VidIQ more popular in search?
This chart shows how often people search Google for Metricool and VidIQ by name. Each line represents a brand's share of searches for all seven creator analytics platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for VidIQ, Metricool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Blade | VidIQ | Metricool | Modash | HypeAuditor | CreatorIQ | Tubular Labs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.6% | 21.6% | 14.5% | 1.6% | 2.4% | 1.3% | 0.08% |
| Nov 2025 | 53.9% | 24.3% | 16.3% | 1.8% | 2.7% | 0.98% | 0.09% |
| Dec 2025 | 54.3% | 24.4% | 16.4% | 1.8% | 2.2% | 0.8% | 0.07% |
| Jan 2026 | 55.7% | 25.1% | 13.8% | 2.3% | 2.3% | 0.83% | 0.07% |
| Feb 2026 | 53.7% | 24.2% | 16.2% | 2.2% | 2.7% | 0.97% | 0.07% |
| Mar 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Apr 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| May 2026 | 51.6% | 23.2% | 19% | 2.6% | 2.6% | 0.93% | 0.07% |
| Jun 2026 | 52.3% | 23.5% | 19.3% | 2.2% | 1.7% | 0.95% | 0.07% |
| Jul 2026 | 49.5% | 27.2% | 18.2% | 2.5% | 1.6% | 0.9% | 0.06% |
| Aug 2026 | 49.7% | 27.3% | 18.3% | 2.1% | 1.6% | 0.9% | 0.06% |
| Sep 2026 | 42.9% | 28.7% | 23.5% | 2.1% | 1.7% | 0.94% | 0.07% |
How has the Metricool and VidIQ comparison changed over the last 12 months?
3 findings
- VidIQ was ahead of Metricool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Metricool’s share of searches among creator analytics platforms worldwide moved from 14.5% to 23.5%, and its estimated monthly branded searches moved from 302K to 451K.
- Across the 12 months ending September 2026, VidIQ’s share of searches among creator analytics platforms worldwide moved from 21.6% to 28.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for creator analytics platforms worldwide in September 2026?
2 changes
In September 2026, Metricool gained share of searches among creator analytics platforms worldwide, from 18.3% to 23.5%.
In September 2026, VidIQ gained share of searches among creator analytics platforms worldwide, from 27.3% to 28.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Metricool’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator analytics platforms
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