Nairn's vs Ryvita:Which is searched more?
In September 2026, Nairn's had more branded searches than Ryvita among cracker brands worldwide. Nairn's was estimated to have 49.5K branded searches compared to Ryvita’s 14.8K, and held a 28.4% Share of Search versus Ryvita’s 8.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nairn's or Ryvita?
Compare the cracker and rice cracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nairn's, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Nairn's | Ryvita |
|---|---|---|---|
| Oct 2025 | 69.7% | 21% | 9.4% |
| Nov 2025 | 72.4% | 17.8% | 9.7% |
| Dec 2025 | 80.8% | 13.3% | 5.9% |
| Jan 2026 | 72.5% | 17.8% | 9.7% |
| Feb 2026 | 72.4% | 17.8% | 9.7% |
| Mar 2026 | 66.5% | 24.5% | 9% |
| Apr 2026 | 66.5% | 24.5% | 9% |
| May 2026 | 63.1% | 28.4% | 8.5% |
| Jun 2026 | 62.1% | 27.8% | 10.2% |
| Jul 2026 | 58.5% | 32% | 9.6% |
| Aug 2026 | 59.4% | 32.6% | 8% |
| Sep 2026 | 63.1% | 28.4% | 8.5% |
How has the Nairn's and Ryvita comparison changed over the last 12 months?
3 findings
- Nairn's was ahead of Ryvita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide moved from 21% to 28.4%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
- Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide moved from 9.4% to 8.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for cracker brands worldwide in September 2026?
2 changes
In September 2026, Ryvita gained estimated Share of Search among cracker brands worldwide, from 8% to 8.5%.
In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%.
Other head-to-heads among cracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Nairn's’ and Ryvita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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