Nairn's vs Ritz:Which is searched more?
In September 2026, Ritz had more branded searches than Nairn's among cracker brands worldwide. Ritz was estimated to have 110K branded searches compared to Nairn's’ 49.5K, and held a 63.1% Share of Search versus Nairn's’ 28.4%. These are worldwide searches for English-language branded terms.
Follow Nairn's vs Ritz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Nairn's or Ritz?
Compare the cracker and rice cracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ritz, Nairn's. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Nairn's | Ryvita |
|---|---|---|---|
| Oct 2025 | 69.7% | 21% | 9.4% |
| Nov 2025 | 72.4% | 17.8% | 9.7% |
| Dec 2025 | 80.8% | 13.3% | 5.9% |
| Jan 2026 | 72.5% | 17.8% | 9.7% |
| Feb 2026 | 72.4% | 17.8% | 9.7% |
| Mar 2026 | 66.5% | 24.5% | 9% |
| Apr 2026 | 66.5% | 24.5% | 9% |
| May 2026 | 63.1% | 28.4% | 8.5% |
| Jun 2026 | 62.1% | 27.8% | 10.2% |
| Jul 2026 | 58.5% | 32% | 9.6% |
| Aug 2026 | 59.4% | 32.6% | 8% |
| Sep 2026 | 63.1% | 28.4% | 8.5% |
How has the Nairn's and Ritz comparison changed over the last 12 months?
3 findings
- Ritz was ahead of Nairn's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide moved from 21% to 28.4%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
- Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide moved from 69.7% to 63.1%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for cracker brands worldwide in September 2026?
2 changes
In September 2026, Ritz gained estimated Share of Search among cracker brands worldwide, from 59.4% to 63.1%.
In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%.
Other head-to-heads among cracker brands
How each brand is measured
Brandwave collects information about searches that people make online using Nairn's’ and Ritz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.