Crab pots:Which brands are most popular in search?
In August 2026, Promar was the most searched among crab pots worldwide, with an estimated 450K branded searches and 65.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow crab pots and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the crab pots shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Promar, Bethel, Airfly. The figures are in the table below the chart.
View monthly share of search table
| Month | Promar | Bethel | Airfly | Danielson | Frabill | Sea Rock |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.9% | 8% | 1.1% | 0.32% | — |
| Nov 2025 | 76.7% | 15.4% | 6.9% | 0.75% | 0.27% | — |
| Dec 2025 | 75.4% | 15.1% | 8.3% | 0.74% | 0.49% | — |
| Jan 2026 | 74% | 18.1% | 6.7% | 0.73% | 0.48% | — |
| Feb 2026 | 72.8% | 17.9% | 8% | 0.87% | 0.48% | — |
| Mar 2026 | 70.1% | 21% | 7.7% | 0.84% | 0.31% | — |
| Apr 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| May 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| Jun 2026 | 69.9% | 21% | 7.7% | 1% | 0.37% | — |
| Jul 2026 | 73% | 17.9% | 8% | 0.72% | 0.32% | — |
| Aug 2026 | 65.8% | 24.1% | 8.8% | 0.96% | 0.28% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 450K | -18.2% | -7.2 points | |
| 2, held 2nd | 24.1% | 165K | +22.2% | +6.2 points | |
| 3, held 3rd | 8.8% | 60.5K | 0% | +0.8 points | |
| 4, held 4th | 0.96% | 6.6K | +22.2% | +0.2 points | |
| 5, held 5th | 0.28% | 1.9K | -20.8% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Promar65.8%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -7.2 points.
2.
Bethel24.1%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
3.Airfly
8.8%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
0.96%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.
Frabill0.28%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
—.
Sea Rock—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among crab pots worldwide?
5 brands
In August 2026, Promar was the most searched among crab pots worldwide, with an estimated 450K branded searches and 65.8% estimated Share of Search within this set. Bethel is in 2nd place, 41.7 percentage points behind at 24.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Promar | 72.8% → 65.8% | 76.7%Nov 2025 | 65.8%Aug 2026 | 1st |
| Bethel | 17.9% → 24.1% | 24.1%Aug 2026 | 15.1%Dec 2025 | 2nd |
| Airfly | 8% → 8.8% | 8.8%Aug 2026 | 6.7%Jan 2026 | 3rd |
| Danielson | 1.1% → 0.96% | 1.1%Oct 2025 | 0.72%Jul 2026 | 4th |
| Frabill | 0.32% → 0.28% | 0.49%Dec 2025 | 0.27%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide decreased from 72.8% to 65.8%.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide increased from 17.9% to 24.1%.
- Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide increased from 8% to 8.8%.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide peaked at 76.7% in November 2025 and was lowest at 65.8% in August 2026.
- Across the 11 months ending August 2026, Bethel’s estimated Share of Search among crab pots worldwide peaked at 24.1% in August 2026 and was lowest at 15.1% in December 2025.
- Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide peaked at 8.8% in August 2026 and was lowest at 6.7% in January 2026.
- Across the 11 months ending August 2026, Danielson, Frabill and Sea Rock held steady: their estimated Share of Search among crab pots worldwide each moved less than 0.5 percentage points.
How did search popularity change for crab pots worldwide in August 2026?
5 changes
In August 2026, Bethel gained estimated Share of Search among crab pots worldwide, from 17.9% to 24.1%.
In August 2026, Airfly gained estimated Share of Search among crab pots worldwide, from 8% to 8.8%.
In August 2026, Promar lost estimated Share of Search among crab pots worldwide, from 73% to 65.8%.
Estimated monthly branded searches for Frabill worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Danielson worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.