How popular isPromar in search?
In August 2026, there were an estimated 450K branded searches for Promar worldwide which is down 18.2% over the last 11 months. Promar holds 65.8% estimated Share of Search among crab pots worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which crab pots compete with Promar?
Share of Search by month for Promar, Bethel, Airfly. The figures are in the table below the chart.
View monthly share of search table
| Month | Promar | Bethel | Airfly | Danielson | Frabill | Sea Rock |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 17.9% | 8% | 1.1% | 0.32% | — |
| Nov 2025 | 76.7% | 15.4% | 6.9% | 0.75% | 0.27% | — |
| Dec 2025 | 75.4% | 15.1% | 8.3% | 0.74% | 0.49% | — |
| Jan 2026 | 74% | 18.1% | 6.7% | 0.73% | 0.48% | — |
| Feb 2026 | 72.8% | 17.9% | 8% | 0.87% | 0.48% | — |
| Mar 2026 | 70.1% | 21% | 7.7% | 0.84% | 0.31% | — |
| Apr 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| May 2026 | 72.9% | 17.9% | 8% | 0.87% | 0.32% | — |
| Jun 2026 | 69.9% | 21% | 7.7% | 1% | 0.37% | — |
| Jul 2026 | 73% | 17.9% | 8% | 0.72% | 0.32% | — |
| Aug 2026 | 65.8% | 24.1% | 8.8% | 0.96% | 0.28% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 450K | -18.2% | -7.2 points | |
| 2, held 2nd | 24.1% | 165K | +22.2% | +6.2 points | |
| 3, held 3rd | 8.8% | 60.5K | 0% | +0.8 points | |
| 4, held 4th | 0.96% | 6.6K | +22.2% | +0.2 points | |
| 5, held 5th | 0.28% | 1.9K | -20.8% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Promar65.8%
Held 1st. 450K estimated branded searches, -18.2% vs prior month. Share -7.2 points.
2.
Bethel24.1%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +6.2 points.
3.Airfly
8.8%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.8 points.
0.96%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.
Frabill0.28%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share 0 points.
—.
Sea Rock—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Promar and its closest rivals
How has branded search demand for Promar changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Promar worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide decreased from 72.8% to 65.8%.
- Across the 11 months ending August 2026, Promar’s estimated Share of Search among crab pots worldwide peaked at 76.7% in November 2025 and was lowest at 65.8% in August 2026.
How did search popularity change for crab pots worldwide in August 2026?
5 changes
In August 2026, Bethel gained estimated Share of Search among crab pots worldwide, from 17.9% to 24.1%.
In August 2026, Airfly gained estimated Share of Search among crab pots worldwide, from 8% to 8.8%.
In August 2026, Promar lost estimated Share of Search among crab pots worldwide, from 73% to 65.8%.
Estimated monthly branded searches for Frabill worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Danielson worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
How is Promar measured?
Brandwave collects information about searches that people make online using Promar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- promar
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Is Promar your brand?
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