Airfly vs Sea Rock:Which is more popular by branded search?
In August 2026, Airfly had more branded searches than Sea Rock among crab pots worldwide. Airfly was estimated to have 60.5K branded searches compared to Sea Rock’s 22.2K, and held an 8.6% Share of Search versus Sea Rock’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airfly or Sea Rock?
Compare the crab pots shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airfly, Sea Rock. The figures are in the table below the chart.
View monthly share of search table
| Month | Promar | Bethel | Airfly | Sea Rock | Danielson | Frabill |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 17.5% | 7.8% | 1.9% | 1.1% | 0.31% |
| Nov 2025 | 75.4% | 15.1% | 6.8% | 1.7% | 0.74% | 0.27% |
| Dec 2025 | 74.1% | 14.9% | 8.2% | 1.6% | 0.73% | 0.48% |
| Jan 2026 | 72.8% | 17.9% | 6.5% | 1.6% | 0.71% | 0.48% |
| Feb 2026 | 71.4% | 17.5% | 7.9% | 1.9% | 0.86% | 0.47% |
| Mar 2026 | 68.8% | 20.6% | 7.6% | 1.9% | 0.83% | 0.3% |
| Apr 2026 | 71.5% | 17.5% | 7.9% | 1.9% | 0.86% | 0.31% |
| May 2026 | 71.2% | 17.5% | 7.8% | 2.3% | 0.85% | 0.31% |
| Jun 2026 | 68% | 20.4% | 7.5% | 2.7% | 1% | 0.36% |
| Jul 2026 | 71.3% | 17.5% | 7.8% | 2.3% | 0.7% | 0.31% |
| Aug 2026 | 63.7% | 23.4% | 8.6% | 3.1% | 0.93% | 0.27% |
| Sep 2026 | — | — | — | — | — | — |
How has the Airfly and Sea Rock comparison changed over the last 12 months?
3 findings
- Airfly was ahead of Sea Rock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airfly’s estimated Share of Search among crab pots worldwide moved from 7.8% to 8.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Sea Rock’s estimated Share of Search among crab pots worldwide moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How each brand is measured
Brandwave collects information about searches that people make online using Airfly’s and Sea Rock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.