OneTrust vs Osano:Which is searched more?
In September 2026, Osano had more branded searches than OneTrust among cookie consent and privacy tools worldwide. Osano was estimated to have 5.4K branded searches compared to OneTrust’s 20, and held an 8.7% Share of Search versus OneTrust’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, OneTrust or Osano?
Compare the cookie consent and privacy tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osano, OneTrust. The figures are in the table below the chart.
View monthly share of search table
| Month | CookieYes | iubenda | Termly | Osano | Cookiebot | OneTrust |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.1% | 37.1% | 16.6% | 9% | 0.1% | 0.07% |
| Nov 2025 | 35.8% | 35.8% | 19.5% | 8.7% | 0.08% | 0.02% |
| Dec 2025 | 35.8% | 35.8% | 19.5% | 8.7% | 0.08% | 0.02% |
| Jan 2026 | 33.2% | 40.5% | 18.1% | 8.1% | 0.06% | 0.03% |
| Feb 2026 | 37.7% | 37.7% | 16.8% | 7.5% | 0.06% | 0.29% |
| Mar 2026 | 36.4% | 36.4% | 19.9% | 7.2% | 0.07% | 0.09% |
| Apr 2026 | 30.4% | 37.2% | 24.8% | 7.4% | 0.05% | 0.1% |
| May 2026 | 30.5% | 37.2% | 24.8% | 7.4% | 0.04% | 0.04% |
| Jun 2026 | 34.3% | 34.3% | 22.9% | 8.3% | 0.06% | 0.08% |
| Jul 2026 | 33.7% | 33.7% | 22.5% | 10% | 0.05% | 0.11% |
| Aug 2026 | 36.6% | 29.9% | 24.4% | 8.9% | 0.07% | 0.12% |
| Sep 2026 | 35.8% | 35.8% | 19.5% | 8.7% | 0.06% | 0.03% |
How has the OneTrust and Osano comparison changed over the last 12 months?
3 findings
- Osano was ahead of OneTrust in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OneTrust’s estimated Share of Search among cookie consent and privacy tools worldwide moved from 0.07% to 0.03%, and its estimated monthly branded searches moved from 50 to 20.
- Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide moved from 9% to 8.7%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for cookie consent and privacy tools worldwide in September 2026?
2 changes
In September 2026, OneTrust fell from 5th to 6th among cookie consent and privacy tools worldwide.
Estimated monthly branded searches for Osano worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
Other head-to-heads among cookie consent and privacy tools
How each brand is measured
Brandwave collects information about searches that people make online using OneTrust’s and Osano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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