Brandwave

1Zpresso vs Baratza:Which is more popular?

In September 2026, 1Zpresso had more branded searches than Baratza among coffee grinder brands worldwide. 1Zpresso had about 27,100 branded searches, while Baratza had 20,200. 1Zpresso made up 11.1% of all coffee grinder brand searches we track, and Baratza accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about coffee grinder brands, Baratza appeared in all five answers and 1Zpresso in four. Baratza was mentioned before 1Zpresso in every answer.

Among coffee grinder brands worldwide in September 2026

Who do people search for more?

1Zpresso, about 34% more searches than Baratza

1Zpresso 27.1K searchesBaratza 20.2K searches

Who does AI mention more?

Baratza, mentioned in every answer we collected

Baratza in 5 of 51Zpresso in 4 of 5

Who does AI recommend more?

Baratza, named ahead of 1Zpresso in every answer

Baratza first in 51Zpresso never first

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Top coffee grinder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baratza appeared in all five answers. 1Zpresso was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Baratza was listed before 1Zpresso in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Baratza1st
  2. Fellow2nd
  3. Eureka3rd
  4. 1Zpresso4th
  5. OXO5th
  6. DF64–
  7. Rancilio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Baratza5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fellow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Zpresso4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eureka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DF640 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rancilio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee grinder brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 1Zpresso or Baratza more popular in search?

This chart shows how often people search Google for 1Zpresso and Baratza by name. Each line represents a brand's share of searches for all seven coffee grinder brands we track, month by month, from English-language searches worldwide.

1Zpresso and Baratza among coffee grinder brands worldwide, by month

Share of searches by month for 1Zpresso, Baratza. The figures are in the table below the chart.

View monthly share of searches table
MonthOXOFellow1ZpressoDF64RancilioBaratzaEureka
Oct 202549.8%13%10%8.2%8.2%7.1%3.8%
Nov 202546.5%14.8%11.4%9.3%7.6%7%3.4%
Dec 202543.9%14%13.2%8.8%7.2%9.1%3.8%
Jan 202644.8%12.3%11%9%9%10%4%
Feb 202645.2%12.5%11.1%9.1%9.1%8.8%4.1%
Mar 202643.2%13.8%13%8.7%8.7%8.4%4.2%
Apr 202644.5%14.2%11%9%9%8.2%4.1%
May 202643.7%15.8%10.8%8.8%8.8%8%4.1%
Jun 202646.4%14.2%11.4%7.6%7.6%8.5%4.2%
Jul 202647.1%14.4%11.6%7.7%7.7%7.5%3.9%
Aug 202643.6%16.3%10.7%8.8%8.8%8%3.7%
Sep 202644.9%13.8%11.1%9.1%9.1%8.2%3.9%

How has the 1Zpresso and Baratza comparison changed over the last 12 months?

3 findings
  • 1Zpresso was ahead of Baratza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1Zpresso’s share of searches among coffee grinder brands worldwide moved from 10% to 11.1%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Baratza’s share of searches among coffee grinder brands worldwide moved from 7.1% to 8.2%, and its estimated monthly branded searches moved from 19.2K to 20.2K.

How did search popularity change for coffee grinder brands worldwide in September 2026?

0 changes

Neither 1Zpresso nor Baratza moved beyond provider rounding among coffee grinder brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Zpresso’s and Baratza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Zpresso

1 branded search term

  • 1zpresso

Baratza

2 branded search terms

  • baratza
  • baratza coffee grinder

How the Brand Demand Index is measured

Other head-to-heads among coffee grinder brands

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