Amazon Luna vs Xbox Cloud Gaming:Which is more popular?
In September 2026, Xbox Cloud Gaming had more branded searches than Amazon Luna among cloud gaming platforms worldwide. Xbox Cloud Gaming had about 2.2 million branded searches, while Amazon Luna had 550,000. Xbox Cloud Gaming made up 41.6% of all cloud gaming platform searches we track, and Amazon Luna accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about cloud gaming platforms, Xbox Cloud Gaming appeared in all five answers and Amazon Luna in three. Xbox Cloud Gaming was mentioned before Amazon Luna in every answer.
Who do people search for more?
Xbox Cloud Gaming, about 4 searches for every 1 for Amazon Luna
Who does AI mention more?
Xbox Cloud Gaming, mentioned in every answer we collected
Who does AI recommend more?
Xbox Cloud Gaming, named ahead of Amazon Luna in every answer
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Top cloud gaming platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Xbox Cloud Gaming appeared in all five answers. Amazon Luna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Xbox Cloud Gaming was listed before Amazon Luna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GeForce Now1st- Xbox Cloud Gaming2nd
Amazon Luna3rd
Boosteroid4th
Shadow PC5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GeForce Now5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Xbox Cloud Gaming5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amazon Luna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boosteroid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shadow PC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cloud gaming platforms
5 answers
Asked ChatGPT
“Which cloud gaming platform should I use?”
Asked ChatGPT
“What are the best cloud gaming platforms?”
Asked ChatGPT
“What's the best cloud gaming platform for any device?”
Searched Google, AI Overview
“cloud gaming platforms”
Searched Google, AI Overview
“cloud gaming app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Amazon Luna or Xbox Cloud Gaming more popular in search?
This chart shows how often people search Google for Amazon Luna and Xbox Cloud Gaming by name. Each line represents a brand's share of searches for all five cloud gaming platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Xbox Cloud Gaming, Amazon Luna. The figures are in the table below the chart.
View monthly share of searches table
| Month | GeForce Now | Xbox Cloud Gaming | Amazon Luna | Boosteroid | Shadow PC |
|---|---|---|---|---|---|
| Oct 2025 | 38% | 46.6% | 9.4% | 4.2% | 1.9% |
| Nov 2025 | 30.6% | 55.9% | 9.2% | 2.7% | 1.5% |
| Dec 2025 | 39.2% | 47.9% | 7.9% | 3.5% | 1.6% |
| Jan 2026 | 38.1% | 46.6% | 9.3% | 4.2% | 1.9% |
| Feb 2026 | 37.9% | 46.4% | 9.3% | 4.2% | 2.3% |
| Mar 2026 | 43% | 43% | 7.1% | 4.7% | 2.1% |
| Apr 2026 | 37.1% | 45.4% | 11.2% | 4.1% | 2.2% |
| May 2026 | 37.9% | 46.4% | 9.3% | 4.2% | 2.3% |
| Jun 2026 | 37.1% | 45.4% | 11.2% | 4.1% | 2.2% |
| Jul 2026 | 36.3% | 44.5% | 13.4% | 4% | 1.8% |
| Aug 2026 | 38.1% | 46.6% | 9.3% | 4.2% | 1.9% |
| Sep 2026 | 41.6% | 41.6% | 10.2% | 4.6% | 2% |
How has the Amazon Luna and Xbox Cloud Gaming comparison changed over the last 12 months?
3 findings
- Xbox Cloud Gaming was ahead of Amazon Luna in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Luna’s share of searches among cloud gaming platforms worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Xbox Cloud Gaming’s share of searches among cloud gaming platforms worldwide moved from 46.6% to 41.6%, and its estimated monthly branded searches held steady at 2.2M.
How did search popularity change for cloud gaming platforms worldwide in September 2026?
3 changes
In September 2026, GeForce Now overtook Xbox Cloud Gaming to become the leader among cloud gaming platforms worldwide, with 41.6% of the searches.
In September 2026, Amazon Luna gained share of searches among cloud gaming platforms worldwide, from 9.3% to 10.2%.
In September 2026, Xbox Cloud Gaming lost share of searches among cloud gaming platforms worldwide, from 46.6% to 41.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amazon Luna’s and Xbox Cloud Gaming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Luna
1 branded search term
- amazon luna
Xbox Cloud Gaming
1 branded search term
- xbox cloud gaming
Other head-to-heads among cloud gaming platforms
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