UpToDate vs Wolters Kluwer:Which is more popular?
In September 2026, UpToDate had more branded searches than Wolters Kluwer among clinical decision support platforms worldwide. UpToDate had about 1 million branded searches, while Wolters Kluwer had 135,000. UpToDate made up 28.2% of all clinical decision support platform searches we track, and Wolters Kluwer accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about clinical decision support platforms, UpToDate appeared in four of the five answers and Wolters Kluwer in three. UpToDate was mentioned before Wolters Kluwer in every answer.
Who do people search for more?
UpToDate, about 7 searches for every 1 for Wolters Kluwer
Who does AI mention more?
UpToDate, mentioned in 4 of 5 answers, Wolters Kluwer in 3
Who does AI recommend more?
UpToDate, named ahead of Wolters Kluwer in every answer
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Top clinical decision support platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UpToDate was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wolters Kluwer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UpToDate was listed before Wolters Kluwer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- UpToDate1st
DynaMed2nd
VisualDx3rd
OpenEvidence4th
BMJ Best Practice5th
Wolters Kluwer6th
Elsevier–
Isabel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- UpToDate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wolters Kluwer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DynaMed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OpenEvidence2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VisualDx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elsevier1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BMJ Best Practice1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Isabel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clinical decision support platforms
5 answers
Asked ChatGPT
“Which clinical decision support platform should I use?”
Asked ChatGPT
“What are the best clinical decision support platforms?”
Asked ChatGPT
“What's the best clinical decision support platform for evidence based care?”
Searched Google, AI Overview
“clinical decision support software”
Searched Google, AI Overview
“clinical decision support platforms”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is UpToDate or Wolters Kluwer more popular in search?
This chart shows how often people search Google for UpToDate and Wolters Kluwer by name. Each line represents a brand's share of searches for all eight clinical decision support platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for UpToDate, Wolters Kluwer. The figures are in the table below the chart.
View monthly share of searches table
| Month | OpenEvidence | UpToDate | Elsevier | Isabel | Wolters Kluwer | DynaMed | BMJ Best Practice | VisualDx |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 38.8% | 11.7% | 4.3% | 4.3% | 1.1% | 0.58% | 0.39% |
| Nov 2025 | 34% | 41.5% | 12.5% | 5.6% | 4.6% | 0.92% | 0.5% | 0.41% |
| Dec 2025 | 37.8% | 37.8% | 11.4% | 6.2% | 5.1% | 0.84% | 0.56% | 0.37% |
| Jan 2026 | 39.1% | 39.1% | 9.6% | 5.3% | 5.3% | 0.87% | 0.47% | 0.32% |
| Feb 2026 | 42% | 34.4% | 10.4% | 4.6% | 6.9% | 0.76% | 0.62% | 0.34% |
| Mar 2026 | 43.3% | 35.3% | 10.6% | 3.9% | 4.8% | 0.78% | 0.96% | 0.35% |
| Apr 2026 | 48.8% | 32.5% | 9.8% | 3.6% | 3.6% | 0.72% | 0.59% | 0.32% |
| May 2026 | 47.6% | 31.7% | 9.6% | 5.2% | 4.3% | 0.7% | 0.57% | 0.31% |
| Jun 2026 | 49.1% | 32.7% | 8% | 4.4% | 4.4% | 0.59% | 0.4% | 0.32% |
| Jul 2026 | 53.5% | 29.3% | 7.2% | 4.8% | 3.9% | 0.53% | 0.35% | 0.35% |
| Aug 2026 | 52.6% | 28.8% | 8.7% | 4.7% | 3.9% | 0.64% | 0.35% | 0.35% |
| Sep 2026 | 51.5% | 28.2% | 10.4% | 4.6% | 3.8% | 0.63% | 0.51% | 0.34% |
How has the UpToDate and Wolters Kluwer comparison changed over the last 12 months?
3 findings
- UpToDate was ahead of Wolters Kluwer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, UpToDate’s share of searches among clinical decision support platforms worldwide moved from 38.8% to 28.2%, and its estimated monthly branded searches moved from 1.2M to 1M.
- Across the 12 months ending September 2026, Wolters Kluwer’s share of searches among clinical decision support platforms worldwide moved from 4.3% to 3.8%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for clinical decision support platforms worldwide in September 2026?
2 changes
In September 2026, UpToDate lost share of searches among clinical decision support platforms worldwide, from 28.8% to 28.2%.
Wolters Kluwer’s share of searches among clinical decision support platforms worldwide has lost ground for 3 months in a row, from 4.4% to 3.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using UpToDate’s and Wolters Kluwer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
UpToDate
1 branded search term
- uptodate
Wolters Kluwer
1 branded search term
- wolters kluwer
Other head-to-heads among clinical decision support platforms
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