Bulmers vs Somersby:Which is searched more?
In September 2026, Somersby had more branded searches than Bulmers among cider brands worldwide. Somersby was estimated to have 135K branded searches compared to Bulmers’ 18.1K, and held a 41.4% Share of Search versus Bulmers’ 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bulmers or Somersby?
Compare the cider brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Somersby, Bulmers. The figures are in the table below the chart.
View monthly share of search table
| Month | Somersby | Strongbow | Kopparberg | Rekorderlig | Bulmers |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 37.6% | 31% | 13.9% | 11.3% | 6.2% |
| Dec 2025 | 37.1% | 30.2% | 16.6% | 11.1% | 5% |
| Jan 2026 | 38.9% | 32% | 14.3% | 9.6% | 5.2% |
| Feb 2026 | 41.5% | 27.9% | 15.3% | 8.4% | 6.8% |
| Mar 2026 | 42.2% | 28.3% | 15.5% | 8.5% | 5.7% |
| Apr 2026 | 46.3% | 25.4% | 13.9% | 9.3% | 5.1% |
| May 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Jun 2026 | 46.7% | 25.6% | 14.1% | 9.4% | 4.2% |
| Jul 2026 | 44.9% | 24.6% | 16.5% | 9% | 5% |
| Aug 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Sep 2026 | 41.4% | 27.7% | 15.2% | 10.1% | 5.5% |
How has the Bulmers and Somersby comparison changed over the last 12 months?
3 findings
- Somersby was ahead of Bulmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide moved from 8.1% to 5.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide moved from 40.3% to 41.4%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for cider brands worldwide in September 2026?
2 changes
In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.
Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.
Other head-to-heads among cider brands
How each brand is measured
Brandwave collects information about searches that people make online using Bulmers’ and Somersby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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