Cider brands:Which are searched most?
In September 2026, Somersby was the most searched among cider brands worldwide, with an estimated 135K branded searches and 41.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Somersby41.4%
Strongbow27.7%
Kopparberg15.2%Rekorderlig10.1%
Bulmers5.5%
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Share of SearchLeaderboard
Compare the cider brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Somersby, Strongbow, Kopparberg, Rekorderlig, Bulmers. The figures are in the table below the chart.
View monthly share of search table
| Month | Somersby | Strongbow | Kopparberg | Rekorderlig | Bulmers |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 37.6% | 31% | 13.9% | 11.3% | 6.2% |
| Dec 2025 | 37.1% | 30.2% | 16.6% | 11.1% | 5% |
| Jan 2026 | 38.9% | 32% | 14.3% | 9.6% | 5.2% |
| Feb 2026 | 41.5% | 27.9% | 15.3% | 8.4% | 6.8% |
| Mar 2026 | 42.2% | 28.3% | 15.5% | 8.5% | 5.7% |
| Apr 2026 | 46.3% | 25.4% | 13.9% | 9.3% | 5.1% |
| May 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Jun 2026 | 46.7% | 25.6% | 14.1% | 9.4% | 4.2% |
| Jul 2026 | 44.9% | 24.6% | 16.5% | 9% | 5% |
| Aug 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Sep 2026 | 41.4% | 27.7% | 15.2% | 10.1% | 5.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 135K | -32.8% | -4.9 points | |
| 2, held 2nd | 27.7% | 90.5K | -17.7% | +2.4 points | |
| 3, held 3rd | 15.2% | 49.5K | -18.2% | +1.2 points | |
| 4, held 4th | 10.1% | 33.1K | -18.3% | +0.8 points | |
| 5, held 5th | 5.5% | 18.1K | -18.5% | +0.4 points |
1.
41.4%
Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -4.9 points.
27.7%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +2.4 points.
15.2%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
10.1%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.8 points.
5.
Bulmers5.5%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.4 points.
Compare search popularity between leading brands
- Somersby vs Kopparberg: compare search popularity
- Somersby vs Bulmers: compare search popularity
- Strongbow vs Kopparberg: compare search popularity
- Strongbow vs Bulmers: compare search popularity
- Kopparberg vs Bulmers: compare search popularity
- Rekorderlig vs Bulmers: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cider brands worldwide?
5 brands
In September 2026, Somersby was the most searched among cider brands worldwide, with an estimated 135K branded searches and 41.4% estimated Share of Search within this set. Strongbow is in 2nd place, 13.6 percentage points behind at 27.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Somersby | 40.3% → 41.4% | 46.7%Jun 2026 | 37.1%Dec 2025 | 1st |
| Strongbow | 27% → 27.7% | 32%Jan 2026 | 24.6%Jul 2026 | 2nd |
| Kopparberg | 14.8% → 15.2% | 16.6%Dec 2025 | 13.9%Nov 2025 | 3rd |
| Rekorderlig | 9.9% → 10.1% | 11.3%Nov 2025 | 8.4%Feb 2026 | 4th |
| Bulmers | 8.1% → 5.5% | 8.1%Oct 2025 | 4.2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide increased from 40.3% to 41.4%.
- Across the 12 months ending September 2026, Strongbow’s estimated Share of Search among cider brands worldwide increased from 27% to 27.7%.
- Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide decreased from 8.1% to 5.5%.
- Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide peaked at 46.7% in June 2026 and was lowest at 37.1% in December 2025.
- Across the 12 months ending September 2026, Strongbow’s estimated Share of Search among cider brands worldwide peaked at 32% in January 2026 and was lowest at 24.6% in July 2026.
- Across the 12 months ending September 2026, Kopparberg’s estimated Share of Search among cider brands worldwide peaked at 16.6% in December 2025 and was lowest at 13.9% in November 2025.
- Across the 12 months ending September 2026, Rekorderlig’s estimated Share of Search among cider brands worldwide peaked at 11.3% in November 2025 and was lowest at 8.4% in February 2026.
- Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide peaked at 8.1% in October 2025 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Kopparberg and Rekorderlig held steady: their estimated Share of Search among cider brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for cider brands worldwide in September 2026?
5 changes
In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%.
In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%.
In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%.
In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.
Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.
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