How popular isSomersby in search?
In September 2026, there were an estimated 135K branded searches for Somersby worldwide which held steady over the last 12 months. Somersby holds 41.4% estimated Share of Search among cider brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Somersby41.4%
Strongbow27.7%
Kopparberg15.2%Rekorderlig10.1%
Bulmers5.5%
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Which cider brands compete with Somersby?
Share of Search by month for Somersby, Strongbow, Kopparberg, Rekorderlig, Bulmers. The figures are in the table below the chart.
View monthly share of search table
| Month | Somersby | Strongbow | Kopparberg | Rekorderlig | Bulmers |
|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 14.8% | 9.9% | 8.1% |
| Nov 2025 | 37.6% | 31% | 13.9% | 11.3% | 6.2% |
| Dec 2025 | 37.1% | 30.2% | 16.6% | 11.1% | 5% |
| Jan 2026 | 38.9% | 32% | 14.3% | 9.6% | 5.2% |
| Feb 2026 | 41.5% | 27.9% | 15.3% | 8.4% | 6.8% |
| Mar 2026 | 42.2% | 28.3% | 15.5% | 8.5% | 5.7% |
| Apr 2026 | 46.3% | 25.4% | 13.9% | 9.3% | 5.1% |
| May 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Jun 2026 | 46.7% | 25.6% | 14.1% | 9.4% | 4.2% |
| Jul 2026 | 44.9% | 24.6% | 16.5% | 9% | 5% |
| Aug 2026 | 46.3% | 25.3% | 13.9% | 9.3% | 5.1% |
| Sep 2026 | 41.4% | 27.7% | 15.2% | 10.1% | 5.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 135K | -32.8% | -4.9 points | |
| 2, held 2nd | 27.7% | 90.5K | -17.7% | +2.4 points | |
| 3, held 3rd | 15.2% | 49.5K | -18.2% | +1.2 points | |
| 4, held 4th | 10.1% | 33.1K | -18.3% | +0.8 points | |
| 5, held 5th | 5.5% | 18.1K | -18.5% | +0.4 points |
1.
41.4%
Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -4.9 points.
27.7%
Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +2.4 points.
15.2%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.
10.1%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.8 points.
5.
Bulmers5.5%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.4 points.
Compare search popularity between Somersby and its closest rivals
Every comparison with Somersby
7 comparisons
How has branded search demand for Somersby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Somersby worldwide held steady at 135K.
- Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide increased from 40.3% to 41.4%.
- Across the 12 months ending September 2026, Somersby’s estimated Share of Search among cider brands worldwide peaked at 46.7% in June 2026 and was lowest at 37.1% in December 2025.
How did search popularity change for cider brands worldwide in September 2026?
5 changes
In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%.
In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%.
In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%.
In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.
Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.
Where does Somersby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Apple Cider brands | 3rd of 5 | 12.5% | Show ranking |
| Cider brands | 1st of 5 | 41.4% | Shown above |
How is Somersby measured?
Brandwave collects information about searches that people make online using Somersby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- somersby
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Is Somersby your brand?
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