Brandwave

How popular isBulmers in search?

In September 2026, there were an estimated 18.1K branded searches for Bulmers worldwide which is down 33.2% over the last 12 months. Bulmers holds 5.5% estimated Share of Search among cider brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Somersby41.4%
  2. Strongbow27.7%
  3. Kopparberg15.2%
  4. Rekorderlig10.1%
  5. Bulmers5.5%
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Which cider brands compete with Bulmers?

Bulmers against cider brands worldwide, by month

Share of Search by month for Somersby, Strongbow, Kopparberg, Rekorderlig, Bulmers. The figures are in the table below the chart.

View monthly share of search table
MonthSomersbyStrongbowKopparbergRekorderligBulmers
Oct 202540.3%27%14.8%9.9%8.1%
Nov 202537.6%31%13.9%11.3%6.2%
Dec 202537.1%30.2%16.6%11.1%5%
Jan 202638.9%32%14.3%9.6%5.2%
Feb 202641.5%27.9%15.3%8.4%6.8%
Mar 202642.2%28.3%15.5%8.5%5.7%
Apr 202646.3%25.4%13.9%9.3%5.1%
May 202646.3%25.3%13.9%9.3%5.1%
Jun 202646.7%25.6%14.1%9.4%4.2%
Jul 202644.9%24.6%16.5%9%5%
Aug 202646.3%25.3%13.9%9.3%5.1%
Sep 202641.4%27.7%15.2%10.1%5.5%

  1. 1.Somersby

    41.4%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -4.9 points.

  2. 2.Strongbow

    27.7%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +2.4 points.

  3. 3.Kopparberg

    15.2%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  4. 4.Rekorderlig

    10.1%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.8 points.

  5. 5.Bulmers

    5.5%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.4 points.

Compare search popularity between Bulmers and its closest rivals

Every comparison with Bulmers

How has branded search demand for Bulmers changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bulmers worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide decreased from 8.1% to 5.5%.
  • Across the 12 months ending September 2026, Bulmers’ estimated Share of Search among cider brands worldwide peaked at 8.1% in October 2025 and was lowest at 4.2% in June 2026.

How did search popularity change for cider brands worldwide in September 2026?

  1. In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%.

  2. In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%.

  3. In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%.

  4. In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.

  5. Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.

How is Bulmers measured?

Brandwave collects information about searches that people make online using Bulmers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bulmers

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How the Brand Demand Index is measured

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