Brandwave

Bosch vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Bosch among chuck key brands worldwide. Makita was estimated to have 1M branded searches compared to Bosch’s 169K, and held a 38.4% Share of Search versus Bosch’s 6.4%. These are worldwide searches for English-language branded terms.

Share of Search among chuck key brands worldwide in September 2026Which is more popular in search, Bosch or Makita?
Bosch6.4%169K searches
vs
Makita38.4%1M searches

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Which is more popular in search, Bosch or Makita?

Compare the chuck key brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bosch and Makita among chuck key brands worldwide, by month

Share of Search by month for Makita, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltJacob'sBlack and DeckerBosch
Oct 202545.6%21.9%17.9%8%6.7%
Nov 202544.1%25.4%17%8.3%5.2%
Dec 202539.8%27.7%18.5%8.2%5.7%
Jan 202637.9%25.9%21.2%8.5%6.5%
Feb 202638.1%26.6%21.8%7.9%5.5%
Mar 202641.8%24.3%19.8%7.9%6.1%
Apr 202637.9%25.9%21.2%8.5%6.5%
May 202638.9%26.3%17.6%10.6%6.6%
Jun 202639.3%26.6%17.8%9.7%6.7%
Jul 202635.3%23.9%23.9%9.6%7.3%
Aug 202635.9%24.3%24.3%8%7.4%
Sep 202638.4%25.7%21%8.4%6.4%

How has the Bosch and Makita comparison changed over the last 12 months?

  • Makita was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among chuck key brands worldwide moved from 6.7% to 6.4%, and its estimated monthly branded searches moved from 205K to 169K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among chuck key brands worldwide moved from 45.6% to 38.4%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for chuck key brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among chuck key brands worldwide, from 35.9% to 38.4%.

  2. In September 2026, Bosch lost estimated Share of Search among chuck key brands worldwide, from 7.4% to 6.4%.

Other head-to-heads among chuck key brands

How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

2 branded search terms

  • bosch washer
  • bosch washing machine

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

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