Childcare management software:Which brands are most popular in search?
In August 2026, Brightwheel was the most searched among childcare management software worldwide, with an estimated 246K branded searches and 72.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Brightwheel72.4%
Famly21.8%
Lillio3.6%
HiMama1.9%
Procare0.38%
Follow childcare management software and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brightwheel, Famly, Lillio. The figures are in the table below the chart.
View monthly share of search table
| Month | Brightwheel | Famly | Lillio | HiMama | Procare |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 28.7% | 3.1% | 3.8% | 0.41% |
| Nov 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Dec 2025 | 64.4% | 28.9% | 3.2% | 3.2% | 0.34% |
| Jan 2026 | 68.3% | 25.1% | 3.4% | 2.7% | 0.44% |
| Feb 2026 | 67.4% | 24.8% | 4.1% | 3.3% | 0.44% |
| Mar 2026 | 63.9% | 28.7% | 3.8% | 3.1% | 0.41% |
| Apr 2026 | 67.9% | 25% | 4.1% | 2.7% | 0.34% |
| May 2026 | 63.4% | 28.4% | 4.7% | 3.1% | 0.38% |
| Jun 2026 | 59.6% | 32.7% | 4.4% | 2.9% | 0.36% |
| Jul 2026 | 63.8% | 28.6% | 4.7% | 2.6% | 0.39% |
| Aug 2026 | 72.4% | 21.8% | 3.6% | 1.9% | 0.38% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 246K | +49.1% | +8.6 points | |
| 2, held 2nd | 21.8% | 74K | 0% | -6.8 points | |
| 3, held 3rd | 3.6% | 12.1K | 0% | -1.1 points | |
| 4, held 4th | 1.9% | 6.6K | 0% | -0.6 points | |
| 5, held 5th | 0.38% | 1.3K | +30% | 0 points |
72.4%
Held 1st. 246K estimated branded searches, +49.1% vs prior month. Share +8.6 points.
2.
Famly21.8%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -6.8 points.
3.
Lillio3.6%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
HiMama1.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Procare0.38%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among childcare management software worldwide?
5 brands
In August 2026, Brightwheel was the most searched among childcare management software worldwide, with an estimated 246K branded searches and 72.4% estimated Share of Search within this set. Famly is in 2nd place, 50.6 percentage points behind at 21.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Brightwheel | 63.9% → 72.4% | 72.4%Aug 2026 | 59.6%Jun 2026 | 1st |
| Famly | 28.7% → 21.8% | 32.7%Jun 2026 | 21.8%Aug 2026 | 2nd |
| Lillio | 3.1% → 3.6% | 4.7%Jul 2026 | 3.1%Oct 2025 | 4th → 3rd |
| HiMama | 3.8% → 1.9% | 3.8%Oct 2025 | 1.9%Aug 2026 | 3rd → 4th |
| Procare | 0.41% → 0.38% | 0.44%Jan 2026 | 0.34%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide increased from 63.9% to 72.4%.
- Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide decreased from 28.7% to 21.8%.
- Across the 11 months ending August 2026, HiMama’s estimated Share of Search among childcare management software worldwide decreased from 3.8% to 1.9%.
- Across the 11 months ending August 2026, Brightwheel’s estimated Share of Search among childcare management software worldwide peaked at 72.4% in August 2026 and was lowest at 59.6% in June 2026.
- Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide peaked at 32.7% in June 2026 and was lowest at 21.8% in August 2026.
- Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide peaked at 4.7% in July 2026 and was lowest at 3.1% in October 2025.
- Across the 11 months ending August 2026, Lillio rose from 4th to 3rd among childcare management software worldwide.
- Across the 11 months ending August 2026, HiMama fell from 3rd to 4th among childcare management software worldwide.
- Across the 11 months ending August 2026, Procare held steady: its estimated Share of Search among childcare management software worldwide moved less than 0.5 percentage points.
How did search popularity change for childcare management software worldwide in August 2026?
4 changes
In August 2026, Brightwheel gained estimated Share of Search among childcare management software worldwide, from 63.8% to 72.4%.
In August 2026, Famly lost estimated Share of Search among childcare management software worldwide, from 28.6% to 21.8%.
In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.
In August 2026, HiMama lost estimated Share of Search among childcare management software worldwide, from 2.6% to 1.9%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.