Brandwave

How popular isFamly in search?

In August 2026, there were an estimated 74K branded searches for Famly worldwide which is down 18.2% over the last 11 months. Famly holds 21.8% estimated Share of Search among childcare management software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brightwheel72.4%
  2. Famly21.8%
  3. Lillio3.6%
  4. HiMama1.9%
  5. Procare0.38%
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Which childcare management software compete with Famly?

Famly against childcare management software worldwide, by month

Share of Search by month for Brightwheel, Famly, Lillio. The figures are in the table below the chart.

View monthly share of search table
MonthBrightwheelFamlyLillioHiMamaProcare
Oct 202563.9%28.7%3.1%3.8%0.41%
Nov 202564.4%28.9%3.2%3.2%0.34%
Dec 202564.4%28.9%3.2%3.2%0.34%
Jan 202668.3%25.1%3.4%2.7%0.44%
Feb 202667.4%24.8%4.1%3.3%0.44%
Mar 202663.9%28.7%3.8%3.1%0.41%
Apr 202667.9%25%4.1%2.7%0.34%
May 202663.4%28.4%4.7%3.1%0.38%
Jun 202659.6%32.7%4.4%2.9%0.36%
Jul 202663.8%28.6%4.7%2.6%0.39%
Aug 202672.4%21.8%3.6%1.9%0.38%
Sep 2026—————

  1. 1.Brightwheel

    72.4%

    Held 1st. 246K estimated branded searches, +49.1% vs prior month. Share +8.6 points.

  2. 2.Famly

    21.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -6.8 points.

  3. 3.Lillio

    3.6%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.HiMama

    1.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Procare

    0.38%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Famly and its closest rivals

How has branded search demand for Famly changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Famly worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide decreased from 28.7% to 21.8%.
  • Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide peaked at 32.7% in June 2026 and was lowest at 21.8% in August 2026.

How did search popularity change for childcare management software worldwide in August 2026?

  1. In August 2026, Brightwheel gained estimated Share of Search among childcare management software worldwide, from 63.8% to 72.4%.

  2. In August 2026, Famly lost estimated Share of Search among childcare management software worldwide, from 28.6% to 21.8%.

  3. In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.

  4. In August 2026, HiMama lost estimated Share of Search among childcare management software worldwide, from 2.6% to 1.9%.

How is Famly measured?

Brandwave collects information about searches that people make online using Famly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • famly

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How the Brand Demand Index is measured

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