Famly vs Lillio:Which is searched more?
In August 2026, Famly had more branded searches than Lillio among childcare management software worldwide. Famly was estimated to have 74K branded searches compared to Lillio’s 12.1K, and held a 21.8% Share of Search versus Lillio’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Famly or Lillio?
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Famly, Lillio. The figures are in the table below the chart.
View monthly share of search table
| Month | Famly | Lillio |
|---|---|---|
| Oct 2025 | 28.7% | 3.1% |
| Nov 2025 | 28.9% | 3.2% |
| Dec 2025 | 28.9% | 3.2% |
| Jan 2026 | 25.1% | 3.4% |
| Feb 2026 | 24.8% | 4.1% |
| Mar 2026 | 28.7% | 3.8% |
| Apr 2026 | 25% | 4.1% |
| May 2026 | 28.4% | 4.7% |
| Jun 2026 | 32.7% | 4.4% |
| Jul 2026 | 28.6% | 4.7% |
| Aug 2026 | 21.8% | 3.6% |
| Sep 2026 | — | — |
How has the Famly and Lillio comparison changed over the last 12 months?
3 findings
- Famly was ahead of Lillio in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Famly’s estimated Share of Search among childcare management software worldwide moved from 28.7% to 21.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Lillio’s estimated Share of Search among childcare management software worldwide moved from 3.1% to 3.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for childcare management software worldwide in August 2026?
2 changes
In August 2026, Famly lost estimated Share of Search among childcare management software worldwide, from 28.6% to 21.8%.
In August 2026, Lillio lost estimated Share of Search among childcare management software worldwide, from 4.7% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Famly’s and Lillio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.