Lipton vs Progresso:Which is searched more?
In September 2026, Progresso had more branded searches than Lipton among chicken noodle soup brands worldwide. Progresso was estimated to have 74K branded searches compared to Lipton’s 12.1K, and held a 16.7% Share of Search versus Lipton’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lipton or Progresso?
Compare the chicken noodle soup brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Progresso, Lipton. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Progresso | Lipton |
|---|---|---|---|
| Oct 2025 | 80.4% | 17.7% | 1.9% |
| Nov 2025 | 91.6% | 7.4% | 0.99% |
| Dec 2025 | 83.9% | 13.9% | 2.3% |
| Jan 2026 | 78.3% | 18.6% | 3% |
| Feb 2026 | 80.5% | 16.7% | 2.7% |
| Mar 2026 | 77.6% | 19.7% | 2.6% |
| Apr 2026 | 77% | 20.7% | 2.3% |
| May 2026 | 77% | 20.7% | 2.3% |
| Jun 2026 | 76.4% | 21.6% | 1.9% |
| Jul 2026 | 79.6% | 18.4% | 2% |
| Aug 2026 | 79.6% | 18.4% | 2% |
| Sep 2026 | 80.5% | 16.7% | 2.7% |
How has the Lipton and Progresso comparison changed over the last 12 months?
3 findings
- Progresso was ahead of Lipton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lipton’s estimated Share of Search among chicken noodle soup brands worldwide moved from 1.9% to 2.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Progresso’s estimated Share of Search among chicken noodle soup brands worldwide moved from 17.7% to 16.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for chicken noodle soup brands worldwide in September 2026?
2 changes
In September 2026, Lipton gained estimated Share of Search among chicken noodle soup brands worldwide, from 2% to 2.7%.
In September 2026, Progresso lost estimated Share of Search among chicken noodle soup brands worldwide, from 18.4% to 16.7%.
Other head-to-heads among chicken noodle soup brands
How each brand is measured
Brandwave collects information about searches that people make online using Lipton’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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