Victorinox vs ZWILLING:Which is searched more?
In September 2026, Victorinox had more branded searches than ZWILLING among chef knife brands worldwide. Victorinox was estimated to have 3.6K branded searches compared to ZWILLING’s 720, and held a 49.5% Share of Search versus ZWILLING’s 9.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Victorinox or ZWILLING?
Compare the chef knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, ZWILLING. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Wusthof | GLOBAL | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 48.3% | 5.2% | 6% | 14.3% |
| Nov 2025 | 26.2% | 48.1% | 6.3% | 7.8% | 11.7% |
| Dec 2025 | 18.3% | 50.1% | 4.4% | 12.2% | 15% |
| Jan 2026 | 20.2% | 45.4% | 4.6% | 16.5% | 13.3% |
| Feb 2026 | 21.2% | 58.2% | 5.2% | 4.2% | 11.2% |
| Mar 2026 | 15.1% | 50.6% | 3.7% | 3% | 27.6% |
| Apr 2026 | 15.8% | 66% | 3.9% | 3.9% | 10.4% |
| May 2026 | 24.1% | 45% | 6% | 4.9% | 20% |
| Jun 2026 | 22.1% | 33.5% | 5.5% | 5.5% | 33.5% |
| Jul 2026 | 28.8% | 52.7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 37% | 45.5% | 7.4% | 6.1% | 4% |
| Sep 2026 | 49.5% | 22% | 12.1% | 9.9% | 6.6% |
How has the Victorinox and ZWILLING comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among chef knife brands worldwide moved from 26.2% to 49.5%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among chef knife brands worldwide moved from 6% to 9.9%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for chef knife brands worldwide in September 2026?
2 changes
In September 2026, Victorinox overtook Wusthof to become the leader among chef knife brands worldwide, with 49.5% estimated Share of Search.
In September 2026, ZWILLING gained estimated Share of Search among chef knife brands worldwide, from 6.1% to 9.9%.
Other head-to-heads among chef knife brands
How each brand is measured
Brandwave collects information about searches that people make online using Victorinox’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Victorinox
1 branded search term
- kitchen knives victorinox
ZWILLING
1 branded search term
- kitchen knives zwilling
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.