Shun vs Wusthof:Which is searched more?
In September 2026, Wusthof had more branded searches than Shun among chef knife brands worldwide. Wusthof was estimated to have 1.6K branded searches compared to Shun’s 480, and held a 22% Share of Search versus Shun’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shun or Wusthof?
Compare the chef knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wusthof, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Wusthof | GLOBAL | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 48.3% | 5.2% | 6% | 14.3% |
| Nov 2025 | 26.2% | 48.1% | 6.3% | 7.8% | 11.7% |
| Dec 2025 | 18.3% | 50.1% | 4.4% | 12.2% | 15% |
| Jan 2026 | 20.2% | 45.4% | 4.6% | 16.5% | 13.3% |
| Feb 2026 | 21.2% | 58.2% | 5.2% | 4.2% | 11.2% |
| Mar 2026 | 15.1% | 50.6% | 3.7% | 3% | 27.6% |
| Apr 2026 | 15.8% | 66% | 3.9% | 3.9% | 10.4% |
| May 2026 | 24.1% | 45% | 6% | 4.9% | 20% |
| Jun 2026 | 22.1% | 33.5% | 5.5% | 5.5% | 33.5% |
| Jul 2026 | 28.8% | 52.7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 37% | 45.5% | 7.4% | 6.1% | 4% |
| Sep 2026 | 49.5% | 22% | 12.1% | 9.9% | 6.6% |
How has the Shun and Wusthof comparison changed over the last 12 months?
3 findings
- Wusthof was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among chef knife brands worldwide moved from 14.3% to 6.6%, and its estimated monthly branded searches moved from 2.4K to 480.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among chef knife brands worldwide moved from 48.3% to 22%, and its estimated monthly branded searches moved from 8.1K to 1.6K.
How did search popularity change for chef knife brands worldwide in September 2026?
3 changes
In September 2026, Victorinox overtook Wusthof to become the leader among chef knife brands worldwide, with 49.5% estimated Share of Search.
In September 2026, Shun gained estimated Share of Search among chef knife brands worldwide, from 4% to 6.6%.
In September 2026, Wusthof lost estimated Share of Search among chef knife brands worldwide, from 45.5% to 22%.
Other head-to-heads among chef knife brands
How each brand is measured
Brandwave collects information about searches that people make online using Shun’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.