Shun vs Victorinox:Which is searched more?
In September 2026, Victorinox had more branded searches than Shun among chef Knife brands worldwide. Victorinox was estimated to have 454K branded searches compared to Shun’s 22.7K, and held a 57.3% Share of Search versus Shun’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shun or Victorinox?
Compare the chef knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victorinox, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | ZWILLING | Wusthof | GLOBAL | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 59.2% | 26.4% | 6.2% | 4.4% | 3.8% |
| Nov 2025 | 48.4% | 32.2% | 7.3% | 6.6% | 5.5% |
| Dec 2025 | 52.3% | 28.7% | 7.1% | 5.8% | 6.1% |
| Jan 2026 | 49.8% | 33.4% | 6.5% | 5.5% | 4.8% |
| Feb 2026 | 50.8% | 33.7% | 6.9% | 4.6% | 4% |
| Mar 2026 | 55.3% | 30.1% | 6.4% | 4.1% | 4.1% |
| Apr 2026 | 50.9% | 33.9% | 7.2% | 4.6% | 3.3% |
| May 2026 | 56.3% | 30.7% | 5.7% | 4.2% | 3.1% |
| Jun 2026 | 59.2% | 26.4% | 5.9% | 4.4% | 4.1% |
| Jul 2026 | 60.3% | 26.8% | 5.3% | 4.5% | 3% |
| Aug 2026 | 59.5% | 26.4% | 6% | 4.5% | 3.6% |
| Sep 2026 | 57.3% | 31.2% | 4.4% | 4.3% | 2.9% |
How has the Shun and Victorinox comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among chef Knife brands worldwide moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 35.5K to 22.7K.
- Across the 12 months ending September 2026, Victorinox’s estimated Share of Search among chef Knife brands worldwide moved from 59.2% to 57.3%, and its estimated monthly branded searches moved from 554K to 454K.
How did search popularity change for chef Knife brands worldwide in September 2026?
2 changes
In September 2026, Victorinox lost estimated Share of Search among chef Knife brands worldwide, from 59.5% to 57.3%.
In September 2026, Shun lost estimated Share of Search among chef Knife brands worldwide, from 3.6% to 2.9%.
Other head-to-heads among chef Knife brands
How each brand is measured
Brandwave collects information about searches that people make online using Shun’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shun
2 branded search terms
- kitchen knives shun
- shun knives
Victorinox
2 branded search terms
- kitchen knives victorinox
- victorinox
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