Shun vs ZWILLING:Which is searched more?
In September 2026, ZWILLING had more branded searches than Shun among chef knife brands worldwide. ZWILLING was estimated to have 720 branded searches compared to Shun’s 480, and held a 9.9% Share of Search versus Shun’s 6.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Shun or ZWILLING?
Compare the chef knife brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of search table
| Month | Victorinox | Wusthof | GLOBAL | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 26.2% | 48.3% | 5.2% | 6% | 14.3% |
| Nov 2025 | 26.2% | 48.1% | 6.3% | 7.8% | 11.7% |
| Dec 2025 | 18.3% | 50.1% | 4.4% | 12.2% | 15% |
| Jan 2026 | 20.2% | 45.4% | 4.6% | 16.5% | 13.3% |
| Feb 2026 | 21.2% | 58.2% | 5.2% | 4.2% | 11.2% |
| Mar 2026 | 15.1% | 50.6% | 3.7% | 3% | 27.6% |
| Apr 2026 | 15.8% | 66% | 3.9% | 3.9% | 10.4% |
| May 2026 | 24.1% | 45% | 6% | 4.9% | 20% |
| Jun 2026 | 22.1% | 33.5% | 5.5% | 5.5% | 33.5% |
| Jul 2026 | 28.8% | 52.7% | 5.8% | 7% | 5.8% |
| Aug 2026 | 37% | 45.5% | 7.4% | 6.1% | 4% |
| Sep 2026 | 49.5% | 22% | 12.1% | 9.9% | 6.6% |
How has the Shun and ZWILLING comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: ZWILLING took it in January 2026, Shun took it in February 2026, ZWILLING took it in July 2026.
- Across the 12 months ending September 2026, Shun’s estimated Share of Search among chef knife brands worldwide moved from 14.3% to 6.6%, and its estimated monthly branded searches moved from 2.4K to 480.
- Across the 12 months ending September 2026, ZWILLING’s estimated Share of Search among chef knife brands worldwide moved from 6% to 9.9%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for chef knife brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING gained estimated Share of Search among chef knife brands worldwide, from 6.1% to 9.9%.
In September 2026, Shun gained estimated Share of Search among chef knife brands worldwide, from 4% to 6.6%.
Other head-to-heads among chef knife brands
How each brand is measured
Brandwave collects information about searches that people make online using Shun’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.