DMM vs Edelrid:Which is searched more?
In September 2026, DMM had more branded searches than Edelrid among chalk bag brands worldwide. DMM was estimated to have 3.4M branded searches compared to Edelrid’s 18.1K, and held a 56.1% Share of Search versus Edelrid’s 0.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMM or Edelrid?
Compare the chalk bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMM, Edelrid. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Arc'teryx | Black Diamond | Edelrid | Deuter |
|---|---|---|---|---|---|
| Oct 2025 | 51.7% | 42.3% | 5.7% | 0.28% | <0.01% |
| Nov 2025 | 42.3% | 51.7% | 5.7% | 0.28% | <0.01% |
| Dec 2025 | 42.4% | 51.7% | 5.7% | 0.23% | <0.01% |
| Jan 2026 | 51.7% | 42.4% | 5.7% | 0.23% | <0.01% |
| Feb 2026 | 56.1% | 37.5% | 6.2% | 0.3% | <0.01% |
| Mar 2026 | 60.1% | 32.9% | 6.6% | 0.4% | <0.01% |
| Apr 2026 | 63.9% | 28.6% | 7% | 0.42% | <0.01% |
| May 2026 | 63.9% | 28.6% | 7% | 0.42% | <0.01% |
| Jun 2026 | 64.8% | 29% | 5.8% | 0.35% | <0.01% |
| Jul 2026 | 64% | 28.6% | 7% | 0.35% | <0.01% |
| Aug 2026 | 60.2% | 32.9% | 6.6% | 0.33% | <0.01% |
| Sep 2026 | 56.1% | 37.5% | 6.2% | 0.3% | <0.01% |
How has the DMM and Edelrid comparison changed over the last 12 months?
3 findings
- DMM was ahead of Edelrid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide moved from 51.7% to 56.1%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Edelrid’s estimated Share of Search among chalk bag brands worldwide moved from 0.28% to 0.3%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for chalk bag brands worldwide in September 2026?
1 change
In September 2026, DMM lost estimated Share of Search among chalk bag brands worldwide, from 60.2% to 56.1%.
Other head-to-heads among chalk bag brands
How each brand is measured
Brandwave collects information about searches that people make online using DMM’s and Edelrid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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