Brandwave

Archer vs Husqvarna:Which is searched more?

In August 2026, Husqvarna had more branded searches than Archer among chainsaw bars worldwide. Husqvarna was estimated to have 1.1M branded searches compared to Archer’s 90, and held a 57.4% Share of Search versus Archer’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among chainsaw bars worldwide in August 2026Which is more popular in search, Archer or Husqvarna?
Archer<0.01%90 searches
vs
Husqvarna57.4%1.1M searches

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Which is more popular in search, Archer or Husqvarna?

Compare the chainsaw bars shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Archer and Husqvarna among chainsaw bars worldwide, by month

Share of Search by month for Husqvarna, Archer. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarnaArcher
Oct 202560.9%<0.01%
Nov 202555.6%<0.01%
Dec 202550.8%<0.01%
Jan 202655.7%<0.01%
Feb 202655.7%<0.01%
Mar 202657.6%<0.01%
Apr 202663.2%<0.01%
May 202663.7%<0.01%
Jun 202658.4%<0.01%
Jul 202657.7%<0.01%
Aug 202657.4%<0.01%
Sep 2026——

How has the Archer and Husqvarna comparison changed over the last 12 months?

  • Husqvarna was ahead of Archer in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Archer’s estimated Share of Search among chainsaw bars worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 90.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw bars worldwide moved from 60.9% to 57.4%, and its estimated monthly branded searches moved from 1.3M to 1.1M.

How did search popularity change for chainsaw bars worldwide in August 2026?

  1. Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.

  2. Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Archer’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Archer

1 branded search term

  • archer chainsaw bar

Husqvarna

6 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna com
  • husqvarna lawn mower
  • husqvarna robotic lawn mower

How the Brand Demand Index is measured

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