Square vs Toast:Which is searched more?
In September 2026, Toast had more branded searches than Square among cash drawer brands worldwide. Toast was estimated to have 41.5K branded searches compared to Square’s 140, and held a 50.9% Share of Search versus Square’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Square or Toast?
Compare the cash drawer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toast, Square. The figures are in the table below the chart.
View monthly share of search table
| Month | Toast | Clover | Square |
|---|---|---|---|
| Oct 2025 | 53.3% | 46.5% | 0.18% |
| Nov 2025 | 50.7% | 49.2% | 0.14% |
| Dec 2025 | 55% | 44.9% | 0.12% |
| Jan 2026 | 53.3% | 46.6% | 0.1% |
| Feb 2026 | 52.4% | 47.5% | 0.12% |
| Mar 2026 | 50.8% | 49.1% | 0.17% |
| Apr 2026 | 52.9% | 47% | 0.12% |
| May 2026 | 53.3% | 46.6% | 0.15% |
| Jun 2026 | 52.7% | 47.2% | 0.15% |
| Jul 2026 | 50.5% | 49.4% | 0.13% |
| Aug 2026 | 49.9% | 49.9% | 0.13% |
| Sep 2026 | 50.9% | 49% | 0.17% |
How has the Square and Toast comparison changed over the last 12 months?
3 findings
- Toast was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square’s estimated Share of Search among cash drawer brands worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Toast’s estimated Share of Search among cash drawer brands worldwide moved from 53.3% to 50.9%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for cash drawer brands worldwide in September 2026?
2 changes
In September 2026, Toast gained estimated Share of Search among cash drawer brands worldwide, from 49.9% to 50.9%.
Estimated monthly branded searches for Square worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.
Other head-to-heads among cash drawer brands
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
1 branded search term
- handheld square terminal
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
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