Brandwave

Square vs Star Micronics:Which is more popular?

In September 2026, Star Micronics had more branded searches than Square among cash drawer brands worldwide. Star Micronics had about 4,400 branded searches, while Square had 140. Star Micronics made up 5% of all cash drawer brand searches we track, and Square accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about cash drawer brands, Square and Star Micronics each appeared in three of the four answers. Star Micronics was mentioned before Square in every answer.

Among cash drawer brands worldwide in September 2026

Who do people search for more?

Star Micronics, about 31 searches for every 1 for Square

Star Micronics 4.4K searchesSquare 140 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Square in 3 of 4Star Micronics in 3 of 4

Who does AI recommend more?

Star Micronics, named ahead of Square in every answer

Star Micronics first in 2Square never first

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Top cash drawer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Square and Star Micronics were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Star Micronics was listed before Square in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APG Cash Drawer1st
  2. Star Micronics2nd
  3. MMF POS3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APG Cash Drawer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Star Micronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MMF POS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cash drawer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Square or Star Micronics more popular in search?

This chart shows how often people search Google for Square and Star Micronics by name. Each line represents a brand's share of searches for all six cash drawer brands we track, month by month, from English-language searches worldwide.

Square and Star Micronics among cash drawer brands worldwide, by month

Share of searches by month for Star Micronics, Square. The figures are in the table below the chart.

View monthly share of searches table
MonthToastCloverStar MicronicsAPG Cash DrawerMMF POSSquare
Oct 202549.7%43.3%5.4%1.3%0.11%0.17%
Nov 202547%45.5%6.2%1.1%0.1%0.13%
Dec 202551.2%41.8%5.5%1.2%0.14%0.11%
Jan 202649.7%43.5%5.4%1.3%0.09%0.09%
Feb 202648.7%44.1%5.4%1.6%0.11%0.11%
Mar 202647.4%45.8%5.1%1.5%0.1%0.16%
Apr 202649.9%44.3%4.4%1.3%0.09%0.11%
May 202649.8%43.5%5.4%0.99%0.11%0.14%
Jun 202649.1%44%5.4%1.3%0.09%0.14%
Jul 202647.3%46.3%4.8%1.4%0.08%0.12%
Aug 202646.9%46.9%4.9%1.1%0.08%0.12%
Sep 202647.6%45.9%5%1.1%0.16%0.16%

How has the Square and Star Micronics comparison changed over the last 12 months?

3 findings
  • Star Micronics was ahead of Square in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Square’s share of searches among cash drawer brands worldwide moved from 0.17% to 0.16%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, Star Micronics’ share of searches among cash drawer brands worldwide moved from 5.4% to 5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for cash drawer brands worldwide in September 2026?

2 changes
  1. In September 2026, Square fell from 5th to 6th among cash drawer brands worldwide.

  2. Estimated monthly branded searches for Star Micronics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Square’s and Star Micronics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Square

1 branded search term

  • handheld square terminal

Star Micronics

1 branded search term

  • star micronics

How the Brand Demand Index is measured

Other head-to-heads among cash drawer brands

Creator with pink hair and a pink jacket

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