Brandwave

Star Micronics vs Toast:Which is more popular?

In September 2026, Toast had more branded searches than Star Micronics among cash drawer brands worldwide. Toast had about 41,500 branded searches, while Star Micronics had 4,400. Toast made up 47.6% of all cash drawer brand searches we track, and Star Micronics accounted for 5%. When we asked ChatGPT and Google AI Overviews about cash drawer brands, Star Micronics appeared in three of the four answers and Toast in two. Star Micronics was mentioned before Toast in every answer.

Among cash drawer brands worldwide in September 2026

Who do people search for more?

Toast, about 9 searches for every 1 for Star Micronics

Toast 41.5K searchesStar Micronics 4.4K searches

Who does AI mention more?

Star Micronics, mentioned in 3 of 4 answers, Toast in 2

Star Micronics in 3 of 4Toast in 2 of 4

Who does AI recommend more?

Star Micronics, named ahead of Toast in every answer

Star Micronics first in 2Toast never first

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Top cash drawer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Star Micronics was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toast was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Star Micronics was listed before Toast in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. APG Cash Drawer1st
  2. Star Micronics2nd
  3. MMF POS3rd
  4. Square4th
  5. Clover5th
  6. Toast6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • APG Cash Drawer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Star Micronics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Square3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toast2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MMF POS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cash drawer brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Star Micronics or Toast more popular in search?

This chart shows how often people search Google for Star Micronics and Toast by name. Each line represents a brand's share of searches for all six cash drawer brands we track, month by month, from English-language searches worldwide.

Star Micronics and Toast among cash drawer brands worldwide, by month

Share of searches by month for Toast, Star Micronics. The figures are in the table below the chart.

View monthly share of searches table
MonthToastCloverStar MicronicsAPG Cash DrawerMMF POSSquare
Oct 202549.7%43.3%5.4%1.3%0.11%0.17%
Nov 202547%45.5%6.2%1.1%0.1%0.13%
Dec 202551.2%41.8%5.5%1.2%0.14%0.11%
Jan 202649.7%43.5%5.4%1.3%0.09%0.09%
Feb 202648.7%44.1%5.4%1.6%0.11%0.11%
Mar 202647.4%45.8%5.1%1.5%0.1%0.16%
Apr 202649.9%44.3%4.4%1.3%0.09%0.11%
May 202649.8%43.5%5.4%0.99%0.11%0.14%
Jun 202649.1%44%5.4%1.3%0.09%0.14%
Jul 202647.3%46.3%4.8%1.4%0.08%0.12%
Aug 202646.9%46.9%4.9%1.1%0.08%0.12%
Sep 202647.6%45.9%5%1.1%0.16%0.16%

How has the Star Micronics and Toast comparison changed over the last 12 months?

3 findings
  • Toast was ahead of Star Micronics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Star Micronics’ share of searches among cash drawer brands worldwide moved from 5.4% to 5%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, Toast’s share of searches among cash drawer brands worldwide moved from 49.7% to 47.6%, and its estimated monthly branded searches moved from 49.9K to 41.5K.

How did search popularity change for cash drawer brands worldwide in September 2026?

2 changes

  1. In September 2026, Toast gained share of searches among cash drawer brands worldwide, from 46.9% to 47.6%.

  2. Estimated monthly branded searches for Star Micronics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Star Micronics’ and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Star Micronics

1 branded search term

  • star micronics

Toast

27 branded search terms

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

How the Brand Demand Index is measured

Other head-to-heads among cash drawer brands

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