Budget vs Hertz:Which is searched more?
In September 2026, Hertz had more branded searches than Budget among car rental brands worldwide. Hertz was estimated to have 2.2M branded searches compared to Budget’s 1.5M, and held a 21.7% Share of Search versus Budget’s 14.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Budget or Hertz?
Compare the car rental brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hertz, Budget. The figures are in the table below the chart.
View monthly share of search table
| Month | Hertz | Avis | Sixt | Budget | Europcar | Enterprise Rent-A-Car | Thrifty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 19.9% | 13.3% | 16.2% | 13.3% | 10.8% | 2.2% |
| Nov 2025 | 26.8% | 17.9% | 14.7% | 14.7% | 11.9% | 11.9% | 2% |
| Dec 2025 | 26.1% | 17.4% | 14.3% | 14.3% | 11.6% | 14.3% | 1.9% |
| Jan 2026 | 25.5% | 20.9% | 14% | 14% | 14% | 9.3% | 2.3% |
| Feb 2026 | 27.3% | 18.2% | 14.9% | 14.9% | 12.2% | 10% | 2.5% |
| Mar 2026 | 26.2% | 21.5% | 14.3% | 14.3% | 11.7% | 9.6% | 2.4% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 15.7% | 12.9% | 10.5% | 2.6% |
| May 2026 | 23.6% | 19.3% | 15.8% | 15.8% | 12.9% | 10.5% | 2.1% |
| Jun 2026 | 23% | 18.8% | 15.3% | 15.3% | 15.3% | 10.2% | 2.1% |
| Jul 2026 | 21.7% | 17.7% | 17.7% | 14.5% | 14.5% | 11.9% | 1.9% |
| Aug 2026 | 22.4% | 18.3% | 15% | 15% | 15% | 12.3% | 2% |
| Sep 2026 | 21.7% | 17.7% | 17.7% | 14.5% | 14.5% | 11.8% | 1.9% |
How has the Budget and Hertz comparison changed over the last 12 months?
3 findings
- Hertz was ahead of Budget in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Budget’s estimated Share of Search among car rental brands worldwide moved from 16.2% to 14.5%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Hertz’s estimated Share of Search among car rental brands worldwide moved from 24.3% to 21.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for car rental brands worldwide in September 2026?
3 changes
In September 2026, Sixt overtook Budget and Europcar to rank 3rd among car rental brands worldwide, with 17.7% estimated Share of Search.
In September 2026, Hertz lost estimated Share of Search among car rental brands worldwide, from 22.4% to 21.7%.
Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.
Other head-to-heads among car rental brands
How each brand is measured
Brandwave collects information about searches that people make online using Budget’s and Hertz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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