'47 vs New Era:Which is searched more?
In September 2026, New Era had more branded searches than '47 among cap brands worldwide. New Era had about 1.5 million branded searches, while '47 had 209,000. New Era made up 23% of all cap brand searches we track, and '47 accounted for 3.3%. These are worldwide searches for English-language branded terms.
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Is '47 or New Era more popular in search?
Compare the cap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for New Era, '47. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ralph Lauren | New Era | Mitchell & Ness | '47 | Stetson | Kangol | Richardson | Carhartt | Flexfit |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.2% | 20.4% | 3.3% | 3.4% | 2.2% | 1.8% | 0.67% | 0.67% | 0.24% |
| Nov 2025 | 67.8% | 20% | 3.3% | 3.2% | 2.2% | 1.5% | 0.55% | 1.2% | 0.2% |
| Dec 2025 | 67% | 20.5% | 3.3% | 2.6% | 2.7% | 1.8% | 0.44% | 1.5% | 0.2% |
| Jan 2026 | 64.8% | 23.4% | 3.2% | 2.7% | 2.6% | 1.8% | 0.53% | 0.78% | 0.23% |
| Feb 2026 | 59.7% | 26.1% | 3.6% | 3.7% | 2.9% | 2% | 0.88% | 0.72% | 0.32% |
| Mar 2026 | 54.9% | 29.5% | 4% | 4.5% | 3.3% | 2.2% | 0.81% | 0.44% | 0.36% |
| Apr 2026 | 57.7% | 26.2% | 4.2% | 4.4% | 3.5% | 2.3% | 0.85% | 0.47% | 0.38% |
| May 2026 | 57.6% | 27.3% | 4.2% | 3.9% | 3.5% | 1.9% | 0.85% | 0.47% | 0.38% |
| Jun 2026 | 55.9% | 26.5% | 4.1% | 5% | 5% | 1.8% | 0.83% | 0.45% | 0.37% |
| Jul 2026 | 58.1% | 26.4% | 4.3% | 4.3% | 3.5% | 1.9% | 0.86% | 0.39% | 0.31% |
| Aug 2026 | 63.1% | 23.5% | 3.8% | 3.2% | 3.1% | 1.7% | 0.93% | 0.42% | 0.28% |
| Sep 2026 | 64.1% | 23% | 3.9% | 3.3% | 2.6% | 1.7% | 0.78% | 0.42% | 0.28% |
How has the '47 and New Era comparison changed over the last 12 months?
3 findings
- New Era was ahead of '47 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, '47’s share of searches among cap brands worldwide moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 256K to 209K.
- Across the 12 months ending September 2026, New Era’s share of searches among cap brands worldwide moved from 20.4% to 23%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for cap brands worldwide in September 2026?
2 changes
New Era’s share of searches among cap brands worldwide has lost ground for 3 months in a row, from 26.5% to 23% in September 2026.
Estimated monthly branded searches for '47 worldwide fell 18.2% over 12 measured months, from 256K to 209K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using '47’s and New Era’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cap brands
Ralph Lauren vs New Era: compare search popularity
Ralph Lauren vs Mitchell & Ness: compare search popularity- Ralph Lauren vs '47: compare search popularity
Ralph Lauren vs Stetson: compare search popularity- New Era vs Mitchell & Ness: compare search popularity
- New Era vs Stetson: compare search popularity
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