New Era vs Stetson:Which is searched more?
In August 2026, New Era had more branded searches than Stetson among cap brands worldwide. New Era was estimated to have 1.5M branded searches compared to Stetson’s 201K, and held a 64.9% Share of Search versus Stetson’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, New Era or Stetson?
Compare the cap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for New Era, Stetson. The figures are in the table below the chart.
View monthly share of search table
| Month | New Era | Stetson |
|---|---|---|
| Oct 2025 | 65.2% | 7.1% |
| Nov 2025 | 65.3% | 7.3% |
| Dec 2025 | 64.4% | 8.5% |
| Jan 2026 | 68% | 7.6% |
| Feb 2026 | 67.8% | 7.6% |
| Mar 2026 | 67.9% | 7.6% |
| Apr 2026 | 64.1% | 8.5% |
| May 2026 | 65.8% | 8.3% |
| Jun 2026 | 63.2% | 12% |
| Jul 2026 | 64.9% | 8.6% |
| Aug 2026 | 64.9% | 8.6% |
| Sep 2026 | — | — |
How has the New Era and Stetson comparison changed over the last 12 months?
3 findings
- New Era was ahead of Stetson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, New Era’s estimated Share of Search among cap brands worldwide moved from 65.2% to 64.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide moved from 7.1% to 8.6%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for cap brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using New Era’s and Stetson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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