Brandwave

Black Diamond vs Lumos:Which is more popular?

In September 2026, Black Diamond had more branded searches than Lumos among camping lantern brands worldwide. Black Diamond had about 368,000 branded searches, while Lumos had 165,000. Black Diamond made up 44.3% of all camping lantern brand searches we track, and Lumos accounted for 19.8%. When we asked ChatGPT and Google AI Overviews about camping lantern brands, Black Diamond appeared in all five answers and Lumos in none.

Among camping lantern brands worldwide in September 2026

Who do people search for more?

Black Diamond, about 2 searches for every 1 for Lumos

Black Diamond 368K searchesLumos 165K searches

Who does AI mention more?

Black Diamond, mentioned in every answer we collected

Black Diamond in 5 of 5Lumos in 0 of 5

Who does AI recommend more?

Black Diamond, the only one of the two named

Black Diamond first in 4Lumos never named

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Top camping lantern brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Lumos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goal Zero1st
  2. BioLite2nd
  3. Black Diamond3rd
  4. Coleman4th
  5. LuminAID5th
  6. Fenix6th
  7. Lumos–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Black Diamond5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goal Zero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BioLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LuminAID2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenix1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping lantern brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Black Diamond or Lumos more popular in search?

This chart shows how often people search Google for Black Diamond and Lumos by name. Each line represents a brand's share of searches for all seven camping lantern brands we track, month by month, from English-language searches worldwide.

Black Diamond and Lumos among camping lantern brands worldwide, by month

Share of searches by month for Black Diamond, Lumos. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack DiamondColemanLumosGoal ZeroBioLiteFenixLuminAID
Oct 202540.6%30.8%22.2%2.5%2%1.4%0.49%
Nov 202546.8%29%17.2%2.4%2.3%1.6%0.73%
Dec 202545.5%27.9%20.3%2.3%1.8%1.6%0.52%
Jan 202644.8%29%20%2.3%2.2%1.3%0.46%
Feb 202645.6%28.3%20.5%2.3%1.8%1.1%0.42%
Mar 202642.2%32.5%18.9%2.6%2.1%1.2%0.51%
Apr 202634.1%26.7%34.1%2.1%1.7%0.8%0.42%
May 202637.7%30.8%25.2%2.3%2.8%0.9%0.33%
Jun 202635%35.9%23.4%2.2%2.1%1%0.41%
Jul 202639.6%33.3%21.7%2%1.9%0.94%0.55%
Aug 202641%34.4%18.4%2.5%2%1.2%0.5%
Sep 202644.3%29%19.8%2.2%2.2%1.5%0.88%

How has the Black Diamond and Lumos comparison changed over the last 12 months?

3 findings
  • Black Diamond was ahead of Lumos in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black Diamond’s share of searches among camping lantern brands worldwide moved from 40.6% to 44.3%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Lumos’ share of searches among camping lantern brands worldwide moved from 22.2% to 19.8%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for camping lantern brands worldwide in September 2026?

2 changes
  1. In September 2026, Black Diamond gained share of searches among camping lantern brands worldwide, from 41% to 44.3%.

  2. In September 2026, Lumos gained share of searches among camping lantern brands worldwide, from 18.4% to 19.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black Diamond’s and Lumos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Diamond

1 branded search term

  • black diamond

Lumos

1 branded search term

  • lumos

How the Brand Demand Index is measured

Other head-to-heads among camping lantern brands

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