Coleman vs Goal Zero:Which is more popular by branded search?
In August 2026, Coleman had more branded searches than Goal Zero among camping lantern brands worldwide. Coleman was estimated to have 40.5K branded searches compared to Goal Zero’s 25.5K, and held a 6.6% Share of Search versus Goal Zero’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or Goal Zero?
Compare the camping lantern brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, Goal Zero. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Diamond | Lumos | Coleman | Goal Zero | BioLite |
|---|---|---|---|---|---|
| Oct 2025 | 58.3% | 31.9% | 2.9% | 4.1% | 2.9% |
| Nov 2025 | 66.1% | 24.2% | 2.7% | 3.8% | 3.3% |
| Dec 2025 | 63.1% | 28.2% | 2.5% | 3.6% | 2.5% |
| Jan 2026 | 62.7% | 28% | 2.5% | 3.7% | 3.1% |
| Feb 2026 | 63.1% | 28.3% | 2.5% | 3.6% | 2.5% |
| Mar 2026 | 61.4% | 27.6% | 3.7% | 4.3% | 3% |
| Apr 2026 | 45.6% | 45.6% | 3.4% | 3.1% | 2.2% |
| May 2026 | 53% | 35.4% | 4.8% | 3.7% | 3.2% |
| Jun 2026 | 51.7% | 34.5% | 7% | 3.7% | 3.1% |
| Jul 2026 | 56.7% | 31% | 6.2% | 3.3% | 2.8% |
| Aug 2026 | 59.6% | 26.7% | 6.6% | 4.1% | 2.9% |
| Sep 2026 | — | — | — | — | — |
How has the Coleman and Goal Zero comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Coleman took it in April 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping lantern brands worldwide moved from 2.9% to 6.6%, and its estimated monthly branded searches moved from 18.1K to 40.5K.
- Across the 11 months ending August 2026, Goal Zero’s estimated Share of Search among camping lantern brands worldwide held steady at 4.1%, and its estimated monthly branded searches moved from 25.7K to 25.5K.
How did search popularity change for camping lantern brands worldwide in August 2026?
2 changes
In August 2026, Goal Zero gained estimated Share of Search among camping lantern brands worldwide, from 3.3% to 4.1%.
Estimated monthly branded searches for Coleman worldwide rose 123.8% over 11 measured months, from 18.1K to 40.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and Goal Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.