Coleman vs OZtrail:Which is searched more?
In September 2026, Coleman had more branded searches than OZtrail among camping gear brands worldwide. Coleman was estimated to have 241K branded searches compared to OZtrail’s 14.8K, and held a 73% Share of Search versus OZtrail’s 4.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or OZtrail?
Compare the tent and camping gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coleman, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Black Wolf | OZtrail | Companion |
|---|---|---|---|---|
| Oct 2025 | 69% | 27.2% | 3.7% | 0.12% |
| Nov 2025 | 71.9% | 23.3% | 4.7% | 0.09% |
| Dec 2025 | 71.7% | 23.5% | 4.7% | 0.09% |
| Jan 2026 | 72.8% | 22.6% | 4.5% | 0.1% |
| Feb 2026 | 69.3% | 27.5% | 3% | 0.16% |
| Mar 2026 | 73.3% | 23.4% | 3.1% | 0.12% |
| Apr 2026 | 76.9% | 19.8% | 3.2% | 0.14% |
| May 2026 | 74.5% | 22.4% | 3% | 0.13% |
| Jun 2026 | 78.5% | 18.8% | 2.5% | 0.11% |
| Jul 2026 | 78.5% | 18.8% | 2.5% | 0.13% |
| Aug 2026 | 75% | 22% | 2.9% | 0.11% |
| Sep 2026 | 73% | 22.4% | 4.5% | 0.12% |
How has the Coleman and OZtrail comparison changed over the last 12 months?
3 findings
- Coleman was ahead of OZtrail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide moved from 69% to 73%, and its estimated monthly branded searches moved from 279K to 241K.
- Across the 12 months ending September 2026, OZtrail’s estimated Share of Search among camping gear brands worldwide moved from 3.7% to 4.5%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for camping gear brands worldwide in September 2026?
2 changes
In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75% to 73%.
Other head-to-heads among camping gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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