Brandwave

Canon vs Tamron:Which is searched more?

In September 2026, Canon had more branded searches than Tamron among camera lens brands worldwide. Canon was estimated to have 90.5K branded searches compared to Tamron’s 75.3K, and held a 2% Share of Search versus Tamron’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among camera lens brands worldwide in September 2026Which is more popular in search, Canon or Tamron?
Canon2%90.5K searches
vs
Tamron1.7%75.3K searches

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Which is more popular in search, Canon or Tamron?

Compare the camera lens brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Canon and Tamron among camera lens brands worldwide, by month

Share of Search by month for Canon, Tamron. The figures are in the table below the chart.

View monthly share of search table
MonthSonyNikonCanonTamronSigma
Oct 202572.2%21.9%2.3%2.3%1.3%
Nov 202575.1%20.2%2%1.6%1.1%
Dec 202575.2%20.3%1.9%1.6%1%
Jan 202675.5%19.4%2.4%1.6%1.1%
Feb 202673.4%20.9%2.3%2.3%1%
Mar 202672.6%22%2.3%1.9%1.2%
Apr 202672.7%22.3%1.9%1.9%1.2%
May 202673.1%22.1%1.9%1.9%1%
Jun 202674.7%20.3%1.9%1.9%1.1%
Jul 202677.4%17.9%1.7%2.1%0.94%
Aug 202676%19.2%2%1.9%0.88%
Sep 202676.6%18.8%2%1.7%0.91%

How has the Canon and Tamron comparison changed over the last 12 months?

  • The lead changed hands 4 times in the 12 months ending September 2026: Tamron took it in April 2026, Canon took it in June 2026, Tamron took it in July 2026, Canon took it in August 2026.
  • Across the 12 months ending September 2026, Canon’s estimated Share of Search among camera lens brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Tamron’s estimated Share of Search among camera lens brands worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 88.8K to 75.3K.

How did search popularity change for camera lens brands worldwide in September 2026?

  1. Estimated monthly branded searches for Tamron worldwide fell 15.2% over 12 measured months, from 88.8K to 75.3K in September 2026.

Other head-to-heads among camera lens brands

How each brand is measured

Brandwave collects information about searches that people make online using Canon’s and Tamron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canon

1 branded search term

  • canon pixma

Tamron

2 branded search terms

  • tamron
  • tamron lens

How the Brand Demand Index is measured

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