Brandwave

Power BI vs Tableau:Which is more popular?

In September 2026, Power BI had more branded searches than Tableau among business intelligence platforms worldwide. Power BI had about 2.2 million branded searches, while Tableau had 558,000. Power BI made up 36.1% of all business intelligence platform searches we track, and Tableau accounted for 9%. When we asked ChatGPT and Google AI Overviews about business intelligence platforms, both Power BI and Tableau appeared in all five answers. Power BI was mentioned before Tableau in every answer.

Among business intelligence platforms worldwide in September 2026

Who do people search for more?

Power BI, about 4 searches for every 1 for Tableau

Power BI 2.2M searchesTableau 558K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Power BI in 5 of 5Tableau in 5 of 5

Who does AI recommend more?

Power BI, named ahead of Tableau in every answer

Power BI first in 5Tableau never first

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Top business intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Power BI and Tableau showed up in all five answers. Power BI was listed before Tableau in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Power BI2nd
  3. Tableau3rd
  4. Looker4th
  5. Qlik5th
  6. ThoughtSpot6th
  7. Metabase7th
  8. Sigma Computing8th
  9. Domo9th
  10. Sisense9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Domo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma Computing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about business intelligence platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Power BI or Tableau more popular in search?

This chart shows how often people search Google for Power BI and Tableau by name. Each line represents a brand's share of searches for all 12 business intelligence platforms we track, month by month, from English-language searches worldwide.

Power BI and Tableau among business intelligence platforms worldwide, by month

Share of searches by month for Power BI, Tableau. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BIPower BITableauDomoQlikMetabaseSigma ComputingThoughtSpotLookerSisenseGoodDataMode Analytics
Oct 202540.5%36.5%11.1%6%2.8%1.5%0.81%0.36%0.14%0.13%0.06%0.04%
Nov 202542.2%37.8%9.4%5.1%2.5%1.5%0.83%0.31%0.13%0.14%0.05%0.04%
Dec 202540.6%36.7%9.2%7.4%2.7%1.8%0.99%0.36%0.12%0.13%0.05%0.04%
Jan 202641.7%37.4%9.3%6.1%2.4%1.5%0.83%0.37%0.12%0.11%0.05%0.04%
Feb 202642%37.9%9.5%5.1%2.4%1.5%0.84%0.38%0.14%0.11%0.05%0.05%
Mar 202641.8%37.1%9.3%6.1%2.3%1.8%0.82%0.37%0.13%0.11%0.05%0.05%
Apr 202642%37.3%9.3%6.1%2.4%1.5%0.82%0.3%0.14%0.09%0.05%0.05%
May 202643.2%37.7%7.7%6.2%2.2%1.5%0.83%0.25%0.14%0.09%0.04%0.04%
Jun 202642.6%35.5%8.8%7.1%2.5%1.8%0.96%0.35%0.13%0.11%0.05%0.05%
Jul 202644.1%35.6%8.9%5.9%2.3%1.8%0.96%0.29%0.12%0.09%0.04%0.04%
Aug 202643.4%35.1%8.8%7.1%2.2%1.7%1.2%0.28%0.11%0.09%0.04%0.03%
Sep 202641.3%36.1%9%7.3%2.7%1.8%1.2%0.36%0.12%0.09%0.05%0.03%

How has the Power BI and Tableau comparison changed over the last 12 months?

3 findings

How did search popularity change for business intelligence platforms worldwide in September 2026?

2 changes

  1. In September 2026, Power BI gained share of searches among business intelligence platforms worldwide, from 35.1% to 36.1%.

  2. Estimated monthly branded searches for Tableau worldwide fell 33.2% over 12 measured months, from 835K to 558K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Power BI’s and Tableau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Power BI

1 branded search term

  • power bi

Tableau

2 branded search terms

  • tableau
  • tableau software

How the Brand Demand Index is measured

Other head-to-heads among business intelligence platforms

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