Brandwave

Domo vs Microsoft Power BI:Which is more popular?

In September 2026, Microsoft Power BI had more branded searches than Domo among business intelligence platforms worldwide. Microsoft Power BI had about 2.6 million branded searches, while Domo had 450,000. Microsoft Power BI made up 41.3% of all business intelligence platform searches we track, and Domo accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about business intelligence platforms, Microsoft Power BI appeared in all five answers and Domo in two. Microsoft Power BI was mentioned before Domo in every answer.

Among business intelligence platforms worldwide in September 2026

Who do people search for more?

Microsoft Power BI, about 6 searches for every 1 for Domo

Microsoft Power BI 2.6M searchesDomo 450K searches

Who does AI mention more?

Microsoft Power BI, mentioned in every answer we collected

Microsoft Power BI in 5 of 5Domo in 2 of 5

Who does AI recommend more?

Microsoft Power BI, named ahead of Domo in every answer

Microsoft Power BI first in 5Domo never first

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Top business intelligence platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Power BI appeared in all five answers. Domo was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Microsoft Power BI was listed before Domo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Power BI1st
  2. Power BI2nd
  3. Tableau3rd
  4. Looker4th
  5. Qlik5th
  6. ThoughtSpot6th
  7. Metabase7th
  8. Sigma Computing8th
  9. Domo9th
  10. Sisense9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Power BI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tableau5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Looker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qlik3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Domo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metabase2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sigma Computing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ThoughtSpot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sisense1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about business intelligence platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Domo or Microsoft Power BI more popular in search?

This chart shows how often people search Google for Domo and Microsoft Power BI by name. Each line represents a brand's share of searches for all 12 business intelligence platforms we track, month by month, from English-language searches worldwide.

Domo and Microsoft Power BI among business intelligence platforms worldwide, by month

Share of searches by month for Microsoft Power BI, Domo. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft Power BIPower BITableauDomoQlikMetabaseSigma ComputingThoughtSpotLookerSisenseGoodDataMode Analytics
Oct 202540.5%36.5%11.1%6%2.8%1.5%0.81%0.36%0.14%0.13%0.06%0.04%
Nov 202542.2%37.8%9.4%5.1%2.5%1.5%0.83%0.31%0.13%0.14%0.05%0.04%
Dec 202540.6%36.7%9.2%7.4%2.7%1.8%0.99%0.36%0.12%0.13%0.05%0.04%
Jan 202641.7%37.4%9.3%6.1%2.4%1.5%0.83%0.37%0.12%0.11%0.05%0.04%
Feb 202642%37.9%9.5%5.1%2.4%1.5%0.84%0.38%0.14%0.11%0.05%0.05%
Mar 202641.8%37.1%9.3%6.1%2.3%1.8%0.82%0.37%0.13%0.11%0.05%0.05%
Apr 202642%37.3%9.3%6.1%2.4%1.5%0.82%0.3%0.14%0.09%0.05%0.05%
May 202643.2%37.7%7.7%6.2%2.2%1.5%0.83%0.25%0.14%0.09%0.04%0.04%
Jun 202642.6%35.5%8.8%7.1%2.5%1.8%0.96%0.35%0.13%0.11%0.05%0.05%
Jul 202644.1%35.6%8.9%5.9%2.3%1.8%0.96%0.29%0.12%0.09%0.04%0.04%
Aug 202643.4%35.1%8.8%7.1%2.2%1.7%1.2%0.28%0.11%0.09%0.04%0.03%
Sep 202641.3%36.1%9%7.3%2.7%1.8%1.2%0.36%0.12%0.09%0.05%0.03%

How has the Domo and Microsoft Power BI comparison changed over the last 12 months?

3 findings

How did search popularity change for business intelligence platforms worldwide in September 2026?

1 change

  1. In September 2026, Microsoft Power BI lost share of searches among business intelligence platforms worldwide, from 43.4% to 41.3%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Domo’s and Microsoft Power BI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Domo

1 branded search term

  • domo

Microsoft Power BI

7 branded search terms

  • microsoft power bi
  • microsoft power bi app
  • microsoft power bi software
  • microsoft powerbi
  • microsoftpowerbi
  • power bi desktop
  • powerbi

How the Brand Demand Index is measured

Other head-to-heads among business intelligence platforms

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