Baltic vs NRS:Which is searched more?
In September 2026, NRS had more branded searches than Baltic among buoyancy aid brands worldwide. NRS was estimated to have 140 branded searches compared to Baltic’s 90, and held a 7.7% Share of Search versus Baltic’s 4.9%. These are worldwide searches for English-language branded terms.
Follow Baltic vs NRS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Baltic or NRS?
Compare the buoyancy aid brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NRS, Baltic. The figures are in the table below the chart.
View monthly share of search table
| Month | Crewsaver | NRS | Baltic |
|---|---|---|---|
| Oct 2025 | 90% | 6.6% | 3.3% |
| Nov 2025 | 89.9% | 3.9% | 6.2% |
| Dec 2025 | 87.8% | 6.1% | 6.1% |
| Jan 2026 | 90.9% | 5.1% | 4% |
| Feb 2026 | 87.4% | 7.7% | 4.9% |
| Mar 2026 | 88% | 7.9% | 4.2% |
| Apr 2026 | 87.2% | 7.8% | 5% |
| May 2026 | 86% | 7.7% | 6.3% |
| Jun 2026 | 86% | 7.7% | 6.3% |
| Jul 2026 | 84.8% | 7.6% | 7.6% |
| Aug 2026 | 87.2% | 6.4% | 6.4% |
| Sep 2026 | 87.4% | 7.7% | 4.9% |
How has the Baltic and NRS comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Baltic took it in November 2025, NRS took it in January 2026.
- Across the 12 months ending September 2026, Baltic’s estimated Share of Search among buoyancy aid brands worldwide moved from 3.3% to 4.9%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, NRS’s estimated Share of Search among buoyancy aid brands worldwide moved from 6.6% to 7.7%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for buoyancy aid brands worldwide in September 2026?
2 changes
In September 2026, NRS overtook Baltic to rank 2nd among buoyancy aid brands worldwide, with 7.7% estimated Share of Search.
In September 2026, Baltic lost estimated Share of Search among buoyancy aid brands worldwide, from 6.4% to 4.9%.
Other head-to-heads among buoyancy aid brands
How each brand is measured
Brandwave collects information about searches that people make online using Baltic’s and NRS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.