MAC vs NARS:Which is searched more?
In September 2026, NARS had more branded searches than MAC among bronzing powder brands worldwide. NARS was estimated to have 301K branded searches compared to MAC’s 1.6K, and held a 54.9% Share of Search versus MAC’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAC or NARS?
Compare the bronzing powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NARS, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | NARS | Bobbi Brown | MAC |
|---|---|---|---|
| Oct 2025 | 49.9% | 49.9% | 0.22% |
| Nov 2025 | 59.8% | 40% | 0.21% |
| Dec 2025 | 54.9% | 44.9% | 0.23% |
| Jan 2026 | 49.9% | 49.9% | 0.22% |
| Feb 2026 | 54.9% | 44.9% | 0.24% |
| Mar 2026 | 54.9% | 44.9% | 0.24% |
| Apr 2026 | 54.9% | 44.8% | 0.29% |
| May 2026 | 59.8% | 40% | 0.26% |
| Jun 2026 | 54.9% | 44.9% | 0.24% |
| Jul 2026 | 54.9% | 44.8% | 0.29% |
| Aug 2026 | 54.9% | 44.9% | 0.24% |
| Sep 2026 | 54.9% | 44.8% | 0.29% |
How has the MAC and NARS comparison changed over the last 12 months?
3 findings
- NARS was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among bronzing powder brands worldwide moved from 0.22% to 0.29%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among bronzing powder brands worldwide moved from 49.9% to 54.9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for bronzing powder brands worldwide in September 2026?
1 change
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Other head-to-heads among bronzing powder brands
How each brand is measured
Brandwave collects information about searches that people make online using MAC’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.