Elvie vs Philips Avent:Which is searched more?
In September 2026, Philips Avent had more branded searches than Elvie among breast pump brands worldwide. Philips Avent was estimated to have 165K branded searches compared to Elvie’s 390, and held a 44.6% Share of Search versus Elvie’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Elvie or Philips Avent?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Avent, Elvie. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Philips Avent | Willow | Willow | Medela | Elvie |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.4% | 2.8% | 1.3% | 1.2% | 0.14% |
| Nov 2025 | 48.6% | 45.8% | 2.7% | 1.6% | 1.2% | 0.13% |
| Dec 2025 | 51.3% | 43.4% | 2.6% | 1.4% | 1.2% | 0.15% |
| Jan 2026 | 50.8% | 43.1% | 3.2% | 1.7% | 1.1% | 0.13% |
| Feb 2026 | 53.7% | 40.5% | 2.4% | 2.2% | 1.1% | 0.12% |
| Mar 2026 | 53.7% | 41.2% | 2% | 1.8% | 1.1% | 0.12% |
| Apr 2026 | 50.9% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| May 2026 | 51% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| Jun 2026 | 51.3% | 44.5% | 1.8% | 1.3% | 0.97% | 0.11% |
| Jul 2026 | 53% | 42% | 1.7% | 2.3% | 0.92% | 0.07% |
| Aug 2026 | 51.6% | 43.7% | 1.7% | 1.9% | 0.95% | 0.1% |
| Sep 2026 | 51% | 44.6% | 1.8% | 1.6% | 0.97% | 0.11% |
How has the Elvie and Philips Avent comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of Elvie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elvie’s estimated Share of Search among breast pump brands worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 480 to 390.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 46.4% to 44.6%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for breast pump brands worldwide in September 2026?
2 changes
In September 2026, Philips Avent gained estimated Share of Search among breast pump brands worldwide, from 43.7% to 44.6%.
Estimated monthly branded searches for Elvie worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Other head-to-heads among breast pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Elvie’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elvie
1 branded search term
- breast pump elvie
Philips Avent
1 branded search term
- philips avent
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