Under Armour vs Victoria's Secret:Which is more popular by branded search?
In August 2026, Under Armour had more branded searches than Victoria's Secret among bras worldwide. Under Armour was estimated to have 3.4M branded searches compared to Victoria's Secret’s 165K, and held a 46.5% Share of Search versus Victoria's Secret’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Under Armour or Victoria's Secret?
Compare the bras shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Under Armour, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Calvin Klein | Under Armour | Triumph | Victoria's Secret | Wacoal | ThirdLove |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 51.4% | 3.1% | 2.1% | 0.76% | 0.51% |
| Nov 2025 | 47.3% | 47.3% | 2.3% | 1.9% | 0.57% | 0.57% |
| Dec 2025 | 42.6% | 52% | 2.6% | 1.7% | 0.63% | 0.52% |
| Jan 2026 | 42.2% | 51.5% | 3.1% | 1.7% | 0.93% | 0.62% |
| Feb 2026 | 51.9% | 42.5% | 2.6% | 1.7% | 0.77% | 0.51% |
| Mar 2026 | 52.3% | 42.8% | 2.1% | 1.4% | 0.95% | 0.52% |
| Apr 2026 | 46.2% | 46.2% | 3.4% | 2.3% | 1.2% | 0.68% |
| May 2026 | 51.5% | 42.2% | 2.5% | 2.1% | 1.1% | 0.62% |
| Jun 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.69% |
| Jul 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Aug 2026 | 46.5% | 46.5% | 2.8% | 2.3% | 1.3% | 0.56% |
| Sep 2026 | — | — | — | — | — | — |
How has the Under Armour and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Victoria's Secret in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among bras worldwide moved from 51.4% to 46.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among bras worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for bras worldwide in August 2026?
1 change
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Under Armour’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Under Armour
1 branded search term
- under armour
Victoria's Secret
1 branded search term
- victorias secret
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.