Meltwater vs Talkwalker:Which is more popular by branded search?
In August 2026, Meltwater had more branded searches than Talkwalker among brand monitoring tools worldwide. Meltwater was estimated to have 60.8K branded searches compared to Talkwalker’s 22.2K, and held a 52.2% Share of Search versus Talkwalker’s 19.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meltwater or Talkwalker?
Compare the tools used to monitor brand mentions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Meltwater, Talkwalker. The figures are in the table below the chart.
View monthly share of search table
| Month | Meltwater | Brand24 | Talkwalker | YouScan | Mention |
|---|---|---|---|---|---|
| Oct 2025 | 45% | 24.6% | 24.5% | 4% | 2% |
| Nov 2025 | 42.6% | 28.5% | 23.2% | 3.8% | 2% |
| Dec 2025 | 42.4% | 28.3% | 23.1% | 4.6% | 1.6% |
| Jan 2026 | 44.7% | 24.4% | 24.3% | 4.8% | 1.7% |
| Feb 2026 | 46.3% | 25.2% | 20.6% | 6.2% | 1.7% |
| Mar 2026 | 42.4% | 28.3% | 23% | 4.6% | 1.7% |
| Apr 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.6% |
| May 2026 | 46.9% | 25.6% | 20.9% | 5.1% | 1.5% |
| Jun 2026 | 47% | 25.7% | 20.9% | 5.1% | 1.3% |
| Jul 2026 | 52.1% | 23.3% | 19% | 4.6% | 0.95% |
| Aug 2026 | 52.2% | 23.4% | 19.1% | 4.6% | 0.69% |
| Sep 2026 | — | — | — | — | — |
How has the Meltwater and Talkwalker comparison changed over the last 12 months?
3 findings
- Meltwater was ahead of Talkwalker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meltwater’s estimated Share of Search among brand monitoring tools worldwide moved from 45% to 52.2%, and its estimated monthly branded searches moved from 74.3K to 60.8K.
- Across the 11 months ending August 2026, Talkwalker’s estimated Share of Search among brand monitoring tools worldwide moved from 24.5% to 19.1%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
How did search popularity change for brand monitoring tools worldwide in August 2026?
2 changes
Meltwater’s estimated Share of Search among brand monitoring tools worldwide has gained ground for 3 months in a row, from 46.9% to 52.2% in August 2026.
Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 11 measured months, from 40.5K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meltwater’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meltwater
3 branded search terms
- meltwater
- meltwater media intelligence
- meltwater social listening
Talkwalker
1 branded search term
- talkwalker
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