Collabstr vs #paid:Which is more popular?
In September 2026, #paid had more branded searches than Collabstr among brand deal platforms worldwide. #paid had about 368,000 branded searches, while Collabstr had 27,100. #paid made up 87.3% of all brand deal platform searches we track, and Collabstr accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about brand deal platforms, Collabstr appeared in four of the five answers and #paid in one. Collabstr was mentioned before #paid in every answer.
Who do people search for more?
#paid, about 14 searches for every 1 for Collabstr
Who does AI mention more?
Collabstr, mentioned in 4 of 5 answers, #paid in 1
Who does AI recommend more?
Collabstr, named ahead of #paid in every answer
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Top brand deal platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Collabstr was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. #paid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Collabstr was listed before #paid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Collabstr1st
Aspire2nd
Shopify Collabs3rd- #paid4th
IZEA4th
GRIN6th
Influencity–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspire3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Shopify Collabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- IZEA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- #paid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GRIN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Influencity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand deal platforms
5 answers
Asked ChatGPT
“Which brand deal platform should I use?”
Asked ChatGPT
“What are the best brand deal platforms?”
Asked ChatGPT
“What's the best brand deal platform for creator partnerships?”
Searched Google, AI Overview
“brand deal platforms”
- 1IZEA
- 1
Searched Google, AI Overview
“creator brand deals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Collabstr or #paid more popular in search?
This chart shows how often people search Google for Collabstr and #paid by name. Each line represents a brand's share of searches for all seven brand deal platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for #paid, Collabstr. The figures are in the table below the chart.
View monthly share of searches table
| Month | #paid | Collabstr | Shopify Collabs | Influencity | Aspire | IZEA | GRIN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.3% | 9.2% | 3.3% | 2.2% | 0.52% | 1.2% | 0.2% |
| Nov 2025 | 84.6% | 7.6% | 4.2% | 1.9% | 0.53% | 1% | 0.2% |
| Dec 2025 | 85.8% | 7.7% | 3.4% | 1.5% | 0.52% | 0.83% | 0.17% |
| Jan 2026 | 83.1% | 9.1% | 4.1% | 1.8% | 0.65% | 0.99% | 0.2% |
| Feb 2026 | 84.2% | 9.3% | 3.4% | 1.5% | 0.62% | 0.81% | 0.2% |
| Mar 2026 | 83.2% | 9.2% | 4.1% | 1.8% | 0.7% | 0.8% | 0.2% |
| Apr 2026 | 83.3% | 9.2% | 4.1% | 1.5% | 0.7% | 1% | 0.2% |
| May 2026 | 85.3% | 7.7% | 4.2% | 1.2% | 0.59% | 0.82% | 0.2% |
| Jun 2026 | 87.8% | 6.5% | 3.5% | 1% | 0.43% | 0.57% | 0.17% |
| Jul 2026 | 86.5% | 7.8% | 3.5% | 1% | 0.53% | 0.56% | 0.17% |
| Aug 2026 | 86% | 7.7% | 4.2% | 0.84% | 0.44% | 0.56% | 0.17% |
| Sep 2026 | 87.3% | 6.4% | 4.3% | 0.85% | 0.48% | 0.45% | 0.17% |
How has the Collabstr and #paid comparison changed over the last 12 months?
3 findings
- #paid was ahead of Collabstr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Collabstr’s share of searches among brand deal platforms worldwide moved from 9.2% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, #paid’s share of searches among brand deal platforms worldwide moved from 83.3% to 87.3%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for brand deal platforms worldwide in September 2026?
2 changes
In September 2026, #paid gained share of searches among brand deal platforms worldwide, from 86% to 87.3%.
In September 2026, Collabstr lost share of searches among brand deal platforms worldwide, from 7.7% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Collabstr’s and #paid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brand deal platforms
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