Roxy vs Vissla:Which is more popular?
In September 2026, Roxy had more branded searches than Vissla among board shorts brands worldwide. Roxy had about 550,000 branded searches, while Vissla had 22,200. Roxy made up 15.4% of all board shorts brand searches we track, and Vissla accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about board shorts brands, Vissla appeared in two of the five answers and Roxy in one. Vissla was mentioned before Roxy in every answer that named either.
Who do people search for more?
Roxy, about 25 searches for every 1 for Vissla
Who does AI mention more?
Vissla, mentioned in 2 of 5 answers, Roxy in 1
Who does AI recommend more?
Vissla, named ahead of Roxy in 2 of 2 answers
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Top board shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vissla was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vissla was listed before Roxy in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about board shorts brands
5 answers
Asked ChatGPT
“Which board shorts brand should I buy?”
Asked ChatGPT
“What are the best board shorts brands?”
Asked ChatGPT
“What's the best board shorts brand for beach swimming?”
Searched Google, AI Overview
“mens board shorts”
Searched Google, AI Overview
“womens board shorts”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Roxy or Vissla more popular in search?
This chart shows how often people search Google for Roxy and Vissla by name. Each line represents a brand's share of searches for all four board shorts brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Roxy, Vissla. The figures are in the table below the chart.
View monthly share of searches table
| Month | Patagonia | Roxy | O'Neill | Vissla |
|---|---|---|---|---|
| Oct 2025 | 85% | 9.4% | 5.2% | 0.46% |
| Nov 2025 | 85% | 9.4% | 5.2% | 0.46% |
| Dec 2025 | 82.4% | 11.1% | 6.1% | 0.45% |
| Jan 2026 | 80.4% | 13.2% | 6% | 0.44% |
| Feb 2026 | 82.4% | 11.1% | 6.1% | 0.45% |
| Mar 2026 | 79.3% | 13% | 7.2% | 0.53% |
| Apr 2026 | 76.9% | 15.4% | 7% | 0.62% |
| May 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Jun 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Jul 2026 | 71.9% | 17.7% | 9.7% | 0.71% |
| Aug 2026 | 75.7% | 15.2% | 8.4% | 0.75% |
| Sep 2026 | 77% | 15.4% | 7% | 0.62% |
How has the Roxy and Vissla comparison changed over the last 12 months?
3 findings
- Roxy was ahead of Vissla in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roxy’s share of searches among board shorts brands worldwide moved from 9.4% to 15.4%, and its estimated monthly branded searches moved from 450K to 550K.
- Across the 12 months ending September 2026, Vissla’s share of searches among board shorts brands worldwide moved from 0.46% to 0.62%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for board shorts brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Roxy worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Roxy’s and Vissla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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