Squarespace vs WordPress:Which is searched more?
In August 2026, WordPress had more branded searches than Squarespace among blog hosting platforms worldwide. WordPress was estimated to have 1.4M branded searches compared to Squarespace’s 1.3M, and held a 23.8% Share of Search versus Squarespace’s 22.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Squarespace or WordPress?
Compare the platforms used to host and publish a blog. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WordPress, Squarespace. The figures are in the table below the chart.
View monthly share of search table
| Month | WordPress | Squarespace |
|---|---|---|
| Oct 2025 | 30.8% | 19.9% |
| Nov 2025 | 28.1% | 18% |
| Dec 2025 | 30.8% | 19.5% |
| Jan 2026 | 27.1% | 20.8% |
| Feb 2026 | 26.6% | 20.5% |
| Mar 2026 | 25.3% | 23.5% |
| Apr 2026 | 26.9% | 20.6% |
| May 2026 | 23% | 21.8% |
| Jun 2026 | 25.3% | 24.4% |
| Jul 2026 | 22.2% | 25.8% |
| Aug 2026 | 23.8% | 22.2% |
| Sep 2026 | — | — |
How has the Squarespace and WordPress comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Squarespace took it in July 2026, WordPress took it in August 2026.
- Across the 11 months ending August 2026, Squarespace’s estimated Share of Search among blog hosting platforms worldwide moved from 19.9% to 22.2%, and its estimated monthly branded searches moved from 1.5M to 1.3M.
- Across the 11 months ending August 2026, WordPress’ estimated Share of Search among blog hosting platforms worldwide moved from 30.8% to 23.8%, and its estimated monthly branded searches moved from 2.4M to 1.4M.
How did search popularity change for blog hosting platforms worldwide in August 2026?
2 changes
In August 2026, WordPress overtook Squarespace to rank 2nd among blog hosting platforms worldwide, at 23.8%.
In August 2026, Squarespace lost estimated Share of Search among blog hosting platforms worldwide, from 25.8% to 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Squarespace’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Squarespace
3 branded search terms
- squarespace
- squarespace website
- squarespace website builder
WordPress
5 branded search terms
- wordpress
- wordpress cms
- wordpress org
- wordpress website builder
- wordpress.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.