Bird seed:Which brands are most popular in search?
In August 2026, Versele-Laga was the most searched among bird seed worldwide, with an estimated 22.2K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Versele-Laga46.8%
- Vitakraft38.1%
- Kaytee9.3%
- Haith's4%
- Johnston & Jeff1.9%
- Wild Harvest—
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Share of SearchLeaderboard
Compare the bird seed people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versele-Laga, Vitakraft, Kaytee, Haith's. The figures are in the table below the chart.
View monthly share of search table
| Month | Versele-Laga | Vitakraft | Kaytee | Haith's | Johnston & Jeff | Wild Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 34.4% | 6.8% | 5.5% | 1.7% | — |
| Nov 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Dec 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Jan 2026 | 55.6% | 30.4% | 7.4% | 4.9% | 1.7% | — |
| Feb 2026 | 51.9% | 34.7% | 6.9% | 4.6% | 1.9% | — |
| Mar 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| Apr 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| May 2026 | 51.2% | 34.2% | 8.3% | 4.5% | 1.7% | — |
| Jun 2026 | 47.1% | 38.4% | 7.6% | 5.1% | 1.9% | — |
| Jul 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Aug 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 22.2K | 0% | 0 points | |
| 2, held 2nd | 38.1% | 18.1K | 0% | 0 points | |
| 3, held 3rd | 9.3% | 4.4K | 0% | 0 points | |
| 4, held 4th | 4% | 1.9K | 0% | 0 points | |
| 5, held 5th | 1.9% | 880 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
46.8%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
38.1%
Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.Kaytee
9.3%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.Haith's
4%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
1.9%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
- Versele-Laga vs Vitakraft: compare search popularity
- Versele-Laga vs Kaytee: compare search popularity
- Versele-Laga vs Haith's: compare search popularity
- Vitakraft vs Kaytee: compare search popularity
- Vitakraft vs Haith's: compare search popularity
- Kaytee vs Haith's: compare search popularity
- Compare any of these brands
Which brand is most popular in search among bird seed worldwide?
5 brands
In August 2026, Versele-Laga was the most searched among bird seed worldwide, with an estimated 22.2K branded searches and 46.8% estimated Share of Search within this set. Vitakraft is in 2nd place, 8.6 percentage points behind at 38.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Versele-Laga | 51.5% → 46.8% | 55.6%Jan 2026 | 46.8%Jul 2026 | 1st |
| Vitakraft | 34.4% → 38.1% | 38.4%Jun 2026 | 30.4%Jan 2026 | 2nd |
| Kaytee | 6.8% → 9.3% | 9.3%Jul 2026 | 6.8%Oct 2025 | 3rd |
| Haith's | 5.5% → 4% | 5.5%Nov 2025 | 4%Jul 2026 | 4th |
| Johnston & Jeff | 1.7% → 1.9% | 1.9%Feb 2026 | 1.4%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide decreased from 51.5% to 46.8%.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide increased from 34.4% to 38.1%.
- Across the 11 months ending August 2026, Kaytee’s estimated Share of Search among bird seed worldwide increased from 6.8% to 9.3%.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide decreased from 5.5% to 4%.
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide peaked at 55.6% in January 2026 and was lowest at 46.8% in July 2026.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide peaked at 38.4% in June 2026 and was lowest at 30.4% in January 2026.
- Across the 11 months ending August 2026, Kaytee’s estimated Share of Search among bird seed worldwide peaked at 9.3% in July 2026 and was lowest at 6.8% in October 2025.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide peaked at 5.5% in November 2025 and was lowest at 4% in July 2026.
- Across the 11 months ending August 2026, Johnston & Jeff and Wild Harvest held steady: their estimated Share of Search among bird seed worldwide each moved less than 0.5 percentage points.
How did search popularity change for bird seed worldwide in August 2026?
3 changes
Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
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