Versele-Laga vs Vitakraft:Which is searched more?
In August 2026, Versele-Laga had more branded searches than Vitakraft among bird seed worldwide. Versele-Laga was estimated to have 22.2K branded searches compared to Vitakraft’s 18.1K, and held a 38.1% Share of Search versus Vitakraft’s 31.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Versele-Laga or Vitakraft?
Compare the bird seed people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versele-Laga, Vitakraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Versele-Laga | Vitakraft |
|---|---|---|
| Oct 2025 | 46% | 30.7% |
| Nov 2025 | 47.1% | 31.5% |
| Dec 2025 | 47.1% | 31.5% |
| Jan 2026 | 51% | 27.9% |
| Feb 2026 | 47% | 31.4% |
| Mar 2026 | 45.6% | 30.5% |
| Apr 2026 | 44.7% | 29.9% |
| May 2026 | 41.1% | 27.5% |
| Jun 2026 | 36.9% | 30.1% |
| Jul 2026 | 38.1% | 31.1% |
| Aug 2026 | 38.1% | 31.1% |
| Sep 2026 | — | — |
How has the Versele-Laga and Vitakraft comparison changed over the last 12 months?
3 findings
- Versele-Laga was ahead of Vitakraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide moved from 46% to 38.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide moved from 30.7% to 31.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for bird seed worldwide in August 2026?
1 change
Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Versele-Laga’s and Vitakraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Versele-Laga
1 branded search term
- versele laga
Vitakraft
1 branded search term
- vitakraft
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