Brandwave

How popular isVitakraft in search?

In August 2026, there were an estimated 18.1K branded searches for Vitakraft worldwide which held steady over the last 11 months. Vitakraft holds 38.1% estimated Share of Search among bird seed worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Versele-Laga46.8%
  2. Vitakraft38.1%
  3. Kaytee9.3%
  4. Haith's4%
  5. Johnston & Jeff1.9%
  6. Wild Harvest—
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Which bird seed compete with Vitakraft?

Vitakraft against bird seed worldwide, by month

Share of Search by month for Versele-Laga, Vitakraft, Kaytee, Haith's. The figures are in the table below the chart.

View monthly share of search table
MonthVersele-LagaVitakraftKayteeHaith'sJohnston & JeffWild Harvest
Oct 202551.5%34.4%6.8%5.5%1.7%—
Nov 202551.7%34.5%6.9%5.5%1.4%—
Dec 202551.7%34.5%6.9%5.5%1.4%—
Jan 202655.6%30.4%7.4%4.9%1.7%—
Feb 202651.9%34.7%6.9%4.6%1.9%—
Mar 202651.1%34.2%8.3%4.5%1.9%—
Apr 202651.1%34.2%8.3%4.5%1.9%—
May 202651.2%34.2%8.3%4.5%1.7%—
Jun 202647.1%38.4%7.6%5.1%1.9%—
Jul 202646.8%38.1%9.3%4%1.9%—
Aug 202646.8%38.1%9.3%4%1.9%—
Sep 2026——————

  1. 1.Versele-Laga

    46.8%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Vitakraft

    38.1%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kaytee

    9.3%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Haith's

    4%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Johnston & Jeff

    1.9%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. —.Wild Harvest

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Vitakraft and its closest rivals

How has branded search demand for Vitakraft changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vitakraft worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide increased from 34.4% to 38.1%.
  • Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide peaked at 38.4% in June 2026 and was lowest at 30.4% in January 2026.

How did search popularity change for bird seed worldwide in August 2026?

  1. Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  3. Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Vitakraft measured?

Brandwave collects information about searches that people make online using Vitakraft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vitakraft

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How the Brand Demand Index is measured

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