Haith's vs Vitakraft:Which is more popular by branded search?
In August 2026, Vitakraft had more branded searches than Haith's among bird seed worldwide. Vitakraft was estimated to have 18.1K branded searches compared to Haith's’ 1.9K, and held a 38.1% Share of Search versus Haith's’ 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haith's or Vitakraft?
Compare the bird seed people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitakraft, Haith's. The figures are in the table below the chart.
View monthly share of search table
| Month | Versele-Laga | Vitakraft | Kaytee | Haith's | Johnston & Jeff | Wild Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 34.4% | 6.8% | 5.5% | 1.7% | — |
| Nov 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Dec 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Jan 2026 | 55.6% | 30.4% | 7.4% | 4.9% | 1.7% | — |
| Feb 2026 | 51.9% | 34.7% | 6.9% | 4.6% | 1.9% | — |
| Mar 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| Apr 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| May 2026 | 51.2% | 34.2% | 8.3% | 4.5% | 1.7% | — |
| Jun 2026 | 47.1% | 38.4% | 7.6% | 5.1% | 1.9% | — |
| Jul 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Aug 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Haith's and Vitakraft comparison changed over the last 12 months?
3 findings
- Vitakraft was ahead of Haith's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haith's’ estimated Share of Search among bird seed worldwide moved from 5.5% to 4%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Vitakraft’s estimated Share of Search among bird seed worldwide moved from 34.4% to 38.1%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for bird seed worldwide in August 2026?
1 change
Estimated monthly branded searches for Haith's worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haith's’ and Vitakraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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